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Akamai Delivers High Quality Experiences to iPad for Conde Nast, National Geographic and NPR
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, today announced that Akamai supports high quality online experiences to the iPad. Akamai's HD Network enables adaptive bitrate video streaming for the iPad, in addition to support for the iPhone and iPod touch, available since the June 2009 launch of iPhone 3.0 OS. Akamai has been working closely with a number of customers, including Conde Nast, National Geographic and NPR, to prepare their content and applications for the launch of iPad.
"Content will be accessed on millions of mobile devices and hundreds of device types moving forward, and the iPad introduces significant opportunity for content distribution with its large form factor, allowing people to make more of their Internet experiences portable, whether live video or Internet browsing," said Robert Hughes, Executive Vice President, Global Sales, Services and Marketing at Akamai. "The combination of Akamai's HD Network and Site Solutions helps our customers provide a consumer experience that is as available and high performing as on their PC. Delivering HD quality, live and on-demand content and applications to the iPad supports Akamai's goal of continuing to transform the way consumers view video and control their experiences while mobile."
Conde Nast's Epicurious and GQ magazine iPad and iPhone applications will be delivered across the Akamai platform. Both applications have been optimized for the iPad and feature new functionalities, making the experience more dynamic and customized for the user. Given these new features, Conde Nast is leveraging Akamai's Dynamic Site Accelerator to accelerate the dynamic elements of the applications. By leveraging Akamai's services for delivering its content to the iPad, all GQ content is delivered and stored in the cloud minimizing the need for origin severs and data center dependencies, which allows them to reduce costs and provide a faster user experience with greater stability.
National Geographic is listed on Apple's "iPad ready" website for www.nationalgeographic.com. Leveraging the Akamai HD Network to ensure that viewers have a high quality, high performing video experience online, National Geographic is delivering vibrant content to the iPad, creating an innovative new consumer experience for nationalgeographic.com
NPR released an iPad application and has developed an iPad-optimized version of www.npr.org. NPR has been delivering content to mobile devices, including the iPhone, since August 2009.
Akamai HD Network
Akamai's HD Network was developed with the goal of delivering the highest quality experience at broadcast audience scale 1 across the industry's most popular devices, platforms and runtimes, and enabling large-scale broadcasters, film distributors and publishers to increase audience engagement through higher quality video playback and interactivity. Akamai's HD Network was further designed to allow content owners to deliver live and on-demand content while leveraging an infrastructure of tens of thousands of HTTP servers deployed globally in ISP networks.
Akamai HD for iPad, iPhone and iPod touch supports adaptive bitrate streaming, a feature that automatically adapts to a user's fluctuating Internet conditions to enable smooth playback and improved viewing experiences - a key element to ensuring high-quality video and audio playback on mobile devices. Whether a user is connecting over Edge, Wifi or 3G, if they are using adaptive streaming, they will experience rapid video start-up times and smooth playback because playback can be optimized to begin immediately at a lower bitrate then switch to higher bitrates as conditions allow.
Akamai® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, advertise, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, unexpected termination of the Akamai-AutoTrader.com relationship and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.