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What viewers say and what they do are often very different.
That’s why Akamai just published new research, conducted by Sensum, a biometric measurement company, to get to the truth about whether there is a link between video streaming quality and viewer happiness.
Tara Bartley and Shane Keats shared insights from this new research and how you can apply it to your business. You'll learn:
The toll that service interruptions take on brand equity
How viewers’ bodies react to imperceptible differences in resolution
The way we pay for entertainment affects our enjoyment of it
About the Presenters
Shane Keats is Director of Industry Marketing for Media and Entertainment. He focuses on how OTT is transforming the media landscape. Prior to Akamai, he ran product and corporate marketing for DataXu, a programmatic advertising company that was named a leader in Forrester’s most recent WAVE report. Keats has also held senior sales and marketing positions at SiteAdvisor, a consumer security company that was acquired by McAfee, and Oddcast, a New York City-based company that built user generated media tools for companies such as Disney, MTV and Universal Music Group. Before working in software, Keats spent seven years as a television news producer for NBC Nightly News with Tom Brokaw, and CNN Moneyline with Lou Dobbs. Keats has an MBA from the MIT Sloan School of Management and a BA from Rutgers University.
Tara Bartley is Senior Marketing Manager of Global Campaigns for Video, the third position she has held at Akamai Technologies. She focuses on the creation and execution of thought leadership campaigns to best inform Akamai’s customers. Tara came to Akamai through the acquisition of Verivue, a licensed CDN company. Prior to Akamai, she was the Director of Marketing at Signiant and Maven Networks, two start-up high tech companies both creating technology for the Media and Entertainment industry. She has held various marketing positions at start-up companies that have had successful acquisitions by Yahoo!, CA and Oracle. Tara has her Bachelor of Business Administration (B.B.A.) with a concentration in Marketing from Bryant University.
While traditional perimeter based security models have served Enterprises well in the past, they are increasingly losing their effectiveness when applied to modern workloads and topologies. As applications shift out of the data center and into the cloud, and employees, partners, and contractors shift from dedicated offices to remote access in homes and coffee houses, the perimeter itself is dissolving. Traditional VPNs are being stretched beyond their initial purpose to desperately try to hold together the remnants of an increasingly obsolete network architecture. And no one knows that better than the threat actors who are exploiting weaknesses in traditional security perimeters that simply weren’t designed for this.
Holiday season accounts for 20 percent of the retail industry's annual sales and it is often responsible for up to 30 percent of some individual retailer's total annual sales. As the stakes are extremely high during such a short period of time, you can't afford to let customers down with bad experiences and miss out on their business.
Our emotional brain is highly tuned for making decisions based on the subtleness of features. What we see with our eyes is highly processed by our brains and subconsciously impacts how consumers buy products, or interact with brands.