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Akamai and Instant Media Team to Deliver Seamless High-Definition Internet Video Experience
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that Instant Media (I'M), a privately-held technology company pioneering Internet TV, has chosen the Akamai Media Delivery solution to optimize distribution of high-definition (HD) quality video over the Internet.
Instant Media offers downloadable shows and other full-screen, HD quality video content across a variety of interests and topics from content producers such as NBC, The Wall Street Journal, BuyTV, YogaTV, cartoon creators, news outlets and more. With a library of more than 500 programs in both standard and high-definition formats, I'M's free service leverages patent-pending caching technology and broadband Internet connections to turn any PC or laptop into a DVR-like device. I'M's service is similar to an RSS feed or a digital video recorder - as soon as new content is available, it's "pushed" and downloaded onto a person's desktop so it can be viewed or deleted at their convenience, and there's no wait time for content to be downloaded.
"The majority of our content providers want to distribute their content over a distributed network, versus a peer-to-peer model due to concerns around content theft, security and privacy," said Andy Leak, CEO of Instant Media. "Furthermore, we found that content delivery network pricing is cost-competitive compared to other distribution models. Since our launch three months ago, we've grown to more than 400,000 users, driving massive amounts of video traffic. Akamai has proven that they can handle explosive growth. By leveraging Akamai, we provide fast, safe and reliable delivery for consumers, and provide content producers with a secure cost-effective option for delivering their valuable content."
Content owners are continuing to uncover new distribution channels for their digital assets to increase visibility, develop stronger and broader relationships with their audiences and attract advertisers. With the wealth of content choices available, consumers increasingly want the ability to create and control their own programming. Increasingly more businesses from across a variety of industries rely on Akamai's expertise and global platform to help manage and deliver a broad-footprint of expanding content. Companies like Instant Media are leading the way in offering a broadband TV platform for consumers to manage and experience this content.
"Instant Media has pioneered a new model for subscribing to and managing online entertainment. With Akamai, Instant Media can flexibly add new channels and content to its platform without the need for additional infrastructure or cost," said Robert Hughes, executive vice president of global sales, services and marketing at Akamai. "As I'M expands its offering of high-definition full-screen video content and interactive advertising capabilities, Akamai's solution ensures a positive user experience for both consumers and content providers."
Akamai's globally distributed network supports the download of this rich, TV-like content - typically 30 minute shows - alleviating many of the key challenges faced by Internet video providers, including maintaining content quality and reducing delivery lag times. Using Akamai's solution, I'M offers content producers the ability to distribute their videos over a globally-distributed digital media platform and fulfill critical requirements for availability, content control and sophisticated reporting on visitors and traffic patterns. Akamai's network supports the delivery of massive amounts of media files and offers an on-demand storage repository for media companies looking to get online fast and grow quickly.
About Instant Media
Instant Media (I'M) is a technology company whose patent-pending software delivers HD quality, full screen video over Broadband Internet connections. The company's caching technology manages delivery of high definition media files and provides an automated disk management capability. I'M currently boasts an installed base of more than 400,000 users, with more than 550 channels of content from top media companies such as CBS, NBC, ABC, PBS, and BBC, with top-tier advertisers including Chrysler, FedEx, and GE, and over 900 affiliate marketing partners. I'M strives to create the best video platform for consumers, advertisers and content providers. For more information, visit www.im.com
Akamai® is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Notes to Editor: All trademarks or registered trademarks are the owners of their respective companies.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.