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TicketsNow Turns to Akamai to Re-Launch Website with Enhanced Services and Dynamic Content
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, announced its technology is a critical element of the TicketsNow website re-launch. TicketsNow, (www.TicketsNow.com), the world's leading online marketplace for premium event tickets, chose Akamai as the underlying content distribution platform for an enhanced version of its website. TicketsNow quickly integrated Akamai's services as a critical component of the re-launch, which takes purchasing tickets to a new level with rich dynamic functionality and content, including increased personalization and customizable offerings.
With a globally-distributed network, Akamai's services are designed to reliably support end-user access to bandwidth-intensive rich media applications, and uniquely positioned to enable customers like TicketsNow to deliver more interactive features. As with many industries, it can be hard to predict traffic spikes in the online ticketing business. With Akamai, TicketsNow is now prepared to handle massive spikes in visitor traffic, without the need for additional capacity, and offer consistent levels of availability and performance during those times. Akamai offloads the vast majority of traffic from TicketsNow's origin, which results in decreased need for infrastructure investments, especially as the site and end user visits grow.
"Akamai is seeing more and more companies evolve the customization and personalization features on their websites," said Brad Rinklin, vice president of marketing at Akamai. "Retailers must address the unique technical challenges associated with offering rich, interactive content in order to satisfy consumer demands for greater interactivity and choice during the online purchasing process. By quickly deploying Akamai's solution for their site re-launch, TicketsNow guarantees increased availability and performance from the second users hit the website."
By offering a more dynamic online experience, TicketsNow allows customers the opportunity to not only easily locate and buy their tickets, but also plan their event, book a reservation at a restaurant, hire a limousine, and share their event reviews and memories. As the platform behind some of the largest and most popular online commerce and media & entertainment websites, Akamai is enabling TicketsNow to offer a consistent online user experience.
"With our enhanced services and content, TicketsNow customers have a more customizable and rewarding experience that will help create memories to last a lifetime," said Mike Domek, Chairman and CEO for TicketsNow. "TicketsNow is delighted to work with Akamai. Akamai's solution is a critical component of our ability to ensure customers have an entirely new online experience."
TicketsNow is unveiling the following new tools that provide visitors with a more dynamic purchasing experience:
Customer Loyalty — The first of its kind within the industry, The InCrowdTM offers multiple levels of enhanced services for premier customers and rewards for patrons who continually purchase tickets. Personalization,
Customization and Search — Enhanced features include customer profiles that automatically adjust and remember user inclinations and behaviors, customizable e-mail newsletters, a more convenient ordering system and search capabilities, such as an innovative Interactive Gift Guide and Interactive Events Calendar.
"One-Stop-Shop" — Check weather forecasts, download driving directions, hire a limousine, make restaurant reservations, and view satellite images of the venue's parking lots and surrounding streets. Following the event, users can also generate reviews and discuss event experiences.
Established in 1999, TicketsNow is the world's largest and most trusted marketplace for premium event tickets. More than 90% of all professional ticket agencies that list, buy, and sell secondary event tickets online utilize software developed by TicketsNow — creating the most comprehensive database of secondary event tickets in the world. Named to the Inc. 500 index of the fastest-growing privately held companies in the U.S., TicketsNow is a premium ticket provider for USA TODAY, Fandango, and AOL; an official sponsor of the Baltimore Ravens and Jacksonville Jaguars; an official sponsor of University of Louisville Athletics and a corporate partner of Princeton University Athletics; a member of the Better Business Bureau; and a founding member of the NATB, which promotes the highest level of ethics in the secondary ticketing marketplace. For more information, visit www.TicketsNow.com.
Akamai® is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.