Akamai enabled Wuaki tv to deliver a seamless experience for its viewers and at the same time a significant increase in their revenue and customer satisfaction
Wuaki, a market-leading provider of on-demand streaming and video owned by Japanese e-commerce giant Rakuten, effectively addressed the challenge of delivering quality video online by working strategically and collaboratively with Akamai. This Spanish-based OTT provider is committed to enabling an exemplary experience every time, on every device: if its video player does not work well and satisfy end-user expectations, consumers will not return.
Through a highly strategic and tight integration and coupling of its video assets and player technology with the Akamai Intelligent Platform, Wuaki significantly improved its video quality. In fact, the company has established a quality metric for its OTT service and can directly link improvements in video quality to commercial success. Since delivering its OTT video via the Akamai globally distributed network, Wuaki has seen a 50% improvement in its quality KPIs, yielding a 25% increase in customer satisfaction and a 30% increase in revenues.