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Vividas Leverages Akamai to Stream Movie Trailers in International Markets for Major Summer Releases
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that Vividas, a developer and provider of video technology and products, is leveraging the Akamai Platform to stream movie trailers for the upcoming films from United International Pictures (UIP), War of the Worlds and Madagascar, across international markets. The trailers can be viewed at http://streaming.vividas.com/uip and http://video.vividas.com/3683_Madagascar/aus/index.html.
Akamai and Vividas technologies are being used to showcase a trailer of the Steven Spielberg/Tom Cruise blockbuster War of the Worlds due for release June 29 in markets around the world, including the United Kingdom, France, Germany, Spain, Sweden, Taiwan, South Korea, Mexico, Brazil and Australia. Together, the companies are also delivering a global movie trailer for DreamWorks' Madagascar, which will be released in Europe in July.
"Working with Akamai was a natural fit to preview these summer blockbusters," said Neil Speakman, executive chairman of Vividas. "War of the Worlds and Madagascar are both digitally rich movies, with many special effects -- content perfect for engaging users in full screen video over the web. Therefore, we needed a platform like Akamai's to be able to support the global demand for these movie trailers."
Vividas enables full-screen, high-quality, video content on the Internet with no software dependencies. As a result, they have experienced success with streaming projects encompassing advertising, film trailers, music videos, and internal corporate communications.
"We're excited to work with Vividas to bring high-quality, full-screen digital video to movie enthusiasts around the globe, as digital delivery of video continues to be a fast growing segment of the media and entertainment market," said Paul Sagan, president & CEO, Akamai. "This trend is fueled by consumer demand for more digital video over the Internet. As the entertainment industry looks to reach a broader audience for movie promotion, the ability to provide movie trailers, promotions and other rich content online is critical."
"We're always looking for new ways to engage our customers and maximize their viewing experience," said Andrew Brown, Senior VP International Marketing, UIP. "Vividas streaming video provides high quality, full screen video with no hassle, and by leveraging the Akamai network, our customers around the world have instant access to these trailers."
UIP joins a growing list of entertainment companies that use the Vividas video player to deliver content to consumers, both streamed over the internet and on CD-ROM. Vividas has already provided its media player technology to Buena Vista International, 20th Century Fox, Village Roadshow, BMG Music and V2 Music.
Akamai allows companies to take advantage of a high-quality, reliable streaming service to support brand, e-business, and marketing investments. Companies can leverage Akamai to deliver a superior user experience, reach worldwide audiences, and launch new communications initiatives via the Web. Akamai's distributed EdgePlatform is designed to provide customers with tools to help improve application response time, increase user satisfaction and protect their brand reputation. With over 15,000 servers deployed in nearly 1,000 networks across 69 countries, Akamai can deliver customized content and streaming media, directly to users around the world.
Vividas Group plc (www.vividas.com) is a developer and provider of video technology and products, which enable straightforward playback on personal computers of full screen, high quality video via discs or over networks, including the Internet, normally without requiring software installation. Vividas proprietary technology overcomes the disadvantages of competing CD and streaming market solutions. These competing technologies typically offer only partial screen, or poor quality full screen, viewing and generally require the user either to have or to install specialist player software. Vividas can be reached at Vividas USA Inc. 1560 Broadway, 10th Floor New York, NY 10036, and via phone at 212.201.7900.
Akamai is the leading global service provider for accelerating content and business processes online. More than 1,300 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.