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Australia's Online Publishing Giant, News Interactive, Leverages Akamai to Scale for Growing Readership
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that News Interactive, one of Australia's largest online publishers, has experienced steady return on investment directly related to the implementation of Akamai solutions more than a year ago.
News Interactive, which operates many of Australia's leading news and information websites such as NEWS.com.au, australianIT.com.au, FOXSPORTS.com.au, and theaustralian.com.au, has seen website availability increase to 99.9 percent, and load on its servers reduced by close to 90 percent since implementing the Akamai EdgeSuite and Akamai Streaming solutions. With Akamai, News Interactive has been able to handle with ease sudden major spikes in online traffic due to large news events such as the Corby verdict, London bombings, Bali bombings, and the election.
"Extending our infrastructure to Akamai has allowed us to dramatically improve site performance, reduce infrastructure costs, and increase our competitive advantage," said Alistair Carwardine, director of Online Services, News Interactive. "Akamai was able to quickly implement its Streaming solution to support a large, strategic business project for News Interactive. Since implementation, all of News Interactive sites have experienced increased performance."
During the recent Corby trial, News Interactive traffic throughput increased four times, with video streaming peaking at more than ten times its average.
Carwardine adds, "It is for these reasons that Akamai continues to be a major component of our strategy for delivering high performance on a global scale while minimizing Web infrastructure burdens and expenses."
"We're extremely pleased to have established a strategic relationship with News Interactive, and to support their worldwide content delivery needs," said Robert Hughes, executive vice president of Global Sales and Services at Akamai. "Millions of people visit News Interactive sites each month for news and information gathering, as well as real estate, auto and other purchasing decisions."
In August of this year, Akamai announced its Net Usage Index for News (www.akamai.com/netusageindex), the world's first and only daily Web traffic report with information on aggregate total visitors per minute to news portal sites and from where in the world news is being consumed. Akamai serves as the Web content delivery platform for more than 100 global news sites and is unique in its ability to measure aggregate online news consumption in real-time. The Akamai Net Usage Index is updated every five minutes, and posts data for the analysis of trends and shifts in news portal Web traffic during major news events.
About News Interactive
News Interactive is one of Australia's largest online publishers and is the online division of News Limited, Australia's largest media company. With a broad network reach, News Interactive provides advertisers with opportunities to promote their brands, products and services across some of the country's leading websites and well-known brands: NEWS.com.au, CareerOne, AustralianIT, FOX SPORTS, CARSguide and RealEstate.com.au. We also operate News Limited's major metropolitan newspapers' websites, including The Australian, The Daily Telegraph, The Courier-Mail, Herald Sun, The Advertiser and more.
Akamai is the leading global service provider for accelerating content and business processes online. More than 1,700 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.