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Akamai and Delivery Agent Team to Jumpstart New Revenue Streams for Content Owners and Creators
- Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that Delivery Agent, Inc., the leader in shopping enabled programming for television shows, motion pictures, sports, music videos and user generated content, will leverage Akamai to deliver its e-commerce enabled video. Delivery Agent and Akamai bring together online video distribution and contextual commerce, enabling the industry to develop a new revenue source from existing video assets.
Delivery Agent's patent-pending Shopisode platform enables entertainment properties and user-generated content creators to monetize video by selling products integrated into programming. 'Shopisodes' are online interactive video clips that allow consumers to connect with and purchase products directly from the content stream. Through Delivery Agent's proprietary video player and product tagging tools and Akamai's digital media and dynamic site acceleration solutions, end-users and advertisers are ensured a superior rich media and commerce experience.
"Three of the 'givens' in today’s media world are the importance and prominence of product integration, the explosion of online video content creators and users, and the advertising industry's efforts to reach and engage audiences," said Mike Fitzsimmons, CEO Delivery Agent, Inc. "Shopisodes capitalize on the dynamic merging of video and product integration, enabling advertisers to easily integrate brand messaging at the point of visual exposure; in effect, providing a direct connection with a consumer at the exact moment their product is seen on screen."
"The convergence of digital media and advertising has created unique opportunities to broaden consumer habits," said Bill Wheaton, vice president of Digital Media at Akamai. "Akamai is helping our customers to create new business models by leveraging the Web, and we are thrilled to be working with Delivery Agent on a revolutionary way to integrate commerce into an interactive, online experience. Delivery Agent is capitalizing on the growing trends in online video entertainment and online shopping to bring a more dynamic, personalized user experience to market."
About Delivery Agent
Founded in 2002, Delivery Agent, Inc., (www.deliveryagent.com) is the leader in shopping-enabled programming for such renowned entertainment content owners as ABC Entertainment, NBC Universal, Twentieth Century Fox, Martha Stewart Living Omnimedia, The Weinstein Company, Lions Gate Entertainment, The Boston Celtics, and Sony Pictures among others. Delivery Agent created the market by redefining how products related to entertainment content are cataloged, promoted and sold. Through its patent-pending suite of technology applications, Delivery Agent has been facilitating profitable transactions among consumers and over 4,000 brands covering categories including apparel, housewares, health & beauty and consumer packaged goods.
Akamai® is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.