Rediff.com Launches India's First Online Music Store by Partnering with Akamai
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, announced today that Rediff.com (NASDAQ: REDF), one of the premier worldwide online providers of news, information, communication, entertainment and shopping services in India, chose Akamai Media Delivery to enable the secure download of music on its newly launched music portal. Rediff's e-Commerce Payment Gateway seamlessly integrated with Akamai's secure delivery and download service, making Rediff.com India's first online music retailer.
The first singer to bring music online to Indian fans was Sanjay Maroo, an accomplished Indian composer and singer. Maroo launched an online music download site leveraging Rediff.com as the launch portal to enable millions of his fans worldwide to download songs with digital quality.
"The demand for media of all types—music, movies, games and more—is enormous and growing rapidly. However, there are many challenges to successfully monetizing media assets online," said Stuart Spiteri, Director, Asia Pacific, Akamai Technologies. "This requires that media be supported in all popular formats compatible with multiple end-user devices and platforms. Businesses also need to be able to protect and track the use of their media assets to ensure they are being used properly and verify that only authorized consumers are accessing them."
"Akamai Media Delivery has been instrumental in revolutionizing the content delivery arena and enabling efficient monetization of media content," says Venki Nishtala, CTO, Rediff.com. "Akamai has been providing increased scalability, availability and performance for our Web site for close to five years, and they were a natural choice for powering our online music initiative."
"Rediff is one of the most trusted content providers in India and users' trust is very important in any dealing," said Sanjay Maroo. "Secure sites exist all over, but the image and the trust comes only with time and experience. When this partnership with Rediff came along with Akamai providing the download platform, I knew the project would run smoothly, given Akamai's experience in the field."
Rediff.com (Nasdaq REDF) is one of the premier worldwide online provider of news, information, communication, entertainment and shopping services for Indians. Known for being one of the first with news and providing accurate and trustworthy information, Rediff.com provides an ideal platform for Indians worldwide to connect with one another online fast. Rediff.com is committed to offering a personalized and a secure surfing and shopping environment. Rediff.com additionally offers the Indian American community one of the oldest and largest Indian weekly newspaper, India Abroad. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi and New York, USA.
Akamai is the leading global service provider for accelerating content and business processes online. More than 1,700 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.