Akamai to Index the Impact on Web Usage for Leading Brands Advertising During Pro Football's Biggest Event
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today released the Akamai Net Usage Index for Advertising (www.akamai.com/netusageindex). Akamai is delivering content and optimizing the corresponding online marketing campaigns for more than half of this year's nationally televised advertisers during pro football's most popular event on February 5, 2006. The index will provide a unique view into the aggregate Web usage patterns before, during and after the game for Akamai's customers that are integrating their broadcast advertising campaigns with an online component.
Considered one of the largest advertising and marketing events of the year, the National Football League's Super Bowl attracts businesses to unveil innovative brand campaigns that often leverage the Internet. The Akamai Net Usage Index for Advertising will provide an aggregate view of total visitors per minute to a collection of more than 20 advertisers' sites delivered by Akamai, including the highly anticipated Dove 'Campaign for Real Beauty' site, www.campaignforrealbeauty.com.
"Now more than ever, advertisers must create integrated marketing campaigns that leverage the pervasiveness of the Internet," said Robert Hughes, executive vice president of Global Sales, Services and Marketing at Akamai. "Multi-channel advertising is critical to reach both TV and Internet audiences, especially as the two increasingly converge. Today, businesses can extend and leverage their brand assets across new channels — and ensure reliability and a positive user experience via a digital media platform such as Akamai's. We are pleased that many of these companies have chosen Akamai once again to support their major brand initiatives."
With the data available through Akamai's Net Usage Index, businesses will have real-time information about the success of their advertisements, allowing them to understand the value of their investment. Akamai will not release web usage data on any one customer, but will provide an aggregate view into elevated web traffic patterns. The Akamai Net Usage Index for Advertising will exist for two weeks after the Super Bowl to show resulting trends.
About Akamai's Net Usage Indices
The Akamai Net Usage Indices for News, Retail and Advertising, track online consumption to websites across a representative set of Akamai's customers. All of the indices are intended to provide unique insight into the massive cultural and economic changes resulting from the ways people worldwide get news and information and act as consumers online. The Akamai Net Usage Indices measure Internet traffic dedicated to an aggregate set of Web sites, monitoring consumption by continent, as well as the world as a whole. Akamai's Indices do not release specific customer data, but show an aggregate view of web traffic to the sites that Akamai supports.
Akamai® is the leading global service provider for accelerating content and business processes online. More than 1,800 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, absence of information about actual revenues generated by online site visits, any inaccuracies in data collected or reported by Akamai, changes in Akamai's retail customer base, unpredictability of Internet usage by individuals and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
Super Bowl® is a registered trademark of the National Football League. Use does not imply endorsement or sponsorship.