Perform Ramps-up With Live, Online Flash Streaming of Major Sports Events with Akamai
Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Perform (www.performgroup.com), formerly known as Premium TV, is leveraging Akamai's global media delivery network to stream live coverage of major sporting events in the Adobe® Flash FLV format. Akamai's Flash video format is unique in its ability to minimize latency and offer almost real-time coverage of popular sporting events.
Since using the Adobe Flash FLV video format, Perform has experienced peak hits of 775,843 for key events and peak traffic flow of 700 Mbits per second across Akamai’s platform. With a worldwide audience of over 15 million viewers, Perform delivers in excess of 10,000 live events and 35,000 edited clips per year for more than 200 web, broadband TV and mobile services. In order to deliver these services in real-time to its expanding user base, the company realised that it needed to improve the quality of the delivery and speed of its live performance video streaming.
"Many of our customers want real-time live online access to racing and sporting events". said Howard Kitto, CIO of Perform. "We realised that a more robust solution was needed that could deliver the quality and live streaming our customers were looking for. This is especially important for new regional coverage such as Asian football and the Australian Open where normal Internet latency issues would have had a major impact on performance for our viewers in Europe and America."
Because of the real-time nature of sporting events, Perform realized it could have a competitive advantage by minimizing the latency between the live event and the time before the end-user views the stream on his/her PC. Perform embraced the Adobe Flash FLV video format which has the ability to significantly reduce latency and deliver live streams faster than any other format.
As an existing Akamai customer, Perform was already using the Akamai Media Delivery solution to stream events on its website and so they decided to look at delivering live events via Flash Akamai's platform. Akamai Media Delivery also allows Perform to manage various rights restrictions to ensure only viewers in authorised regions can access footage so as not to infringe copyright.
"We have been delighted with the support Akamai has given us," said Kitto. "Using Akamai's Live Streaming for Adobe Flash has enabled us to extend our capabilities and provide a cornerstone for further expansion of our business." Alex Gibbons, Director, Digital Media EMEA at Akamai, said; "Perform is a leader in providing online video services. In today's business environment, having state-of-the-art technology delivery, digital rights management and real-time streaming is critical to commercial success and failure; our solutions are geared to provide businesses with the tools to succeed. Our solutions enable the world’s leading media and entertainment organisations to provide their customers with the content they want using the Internet as the delivery and management platform, saving costs and expanding their revenues and growth potential."
Perform is a world leader in monetising sports and entertainment rights in digital media and has been a consistent and renowned innovator since 2000, and a major driving force in the commercialisation of sport and entertainment rights online, on mobile and on TV. Perform provides a range of user friendly, end-to-end products and services for businesses involved in sport and entertainment rights:
Services: We provide the platform and tools that enable rights holders to place, manage and monetise their content online and on mobile.
Channels: We own and distribute branded and white label sport and entertainment channels for broadcast online and on mobile.
Sales: We sell advertising, sponsorship and content partnerships around sport and entertainment on a wide network of UK and international web and mobile sites.
Perform operates over 200 websites including those for over 80 UK Football Clubs, Cricket Australia, Warner Music, ITV, Turner Broadcasting and works with various rights holders, including The Premier League, Virgin Media and the ATP Masters Series.
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.