Bengaluru, India |

Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, today announced that SonyLIV, the premium Video on Demand (VOD) service by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai's Dynamic Ad Insertion capabilities during the India-South Africa cricket series held over January and February 2018.

SonyLIV was the official and exclusive mobile and internet broadcaster for the India Tour of South Africa series and delivered it to millions of users seamlessly across a variety of devices. Digital advertisers gained the most through the course of the series, with Akamai’s Dynamic Ad Insertion delivering targeted advertisements during the live stream. With this partnership SonyLIV achieved a near 100% ad fill rate without compromising on the viewing experience for users.

Pitch Madison’s Advertising Report for 20181 projects advertising spend on digital platforms is to reach Rs.11,629 crores in 2018, representing a 19.5% increase over the Rs.9,303 crores spent in 2017. In 2017, the spend on mobile was 78% (Rs.7,256 crores) of the total digital outlay. Video represented 35% (Rs.3,300 crores) of the total spend. This indicates a strong reflection of growing consumer trends in the country. A report2 by MoMagic Technologies found that 40% of Indians prefer to watch advertisement videos on their mobile phones over other media. Additionally, as per IDC3, India is the fastest growing smartphone market globally with a total of 124 million units shipped in 2017.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintaining a TV-like experience for viewers at scale. Server-side ad insertion, in which advertisements are stitched into content from the server-side, is intended to offer numerous benefits to advertisers, content providers and consumers, including:

  • Reliability and limitless scale for linear broadcast-size television audiences
  • Increased device reach with faster time to market
  • Improved viewing experiences and resiliency to ad blocking
  • Enhanced operational visibility through analytics

Sidharth Pisharoti, Regional Vice President, Media, Asia Pacific and Japan, Akamai Technologies said, “SonyLIV has a vast library of original content. However, in India, few entertainment options have the capability to attract mass audiences like cricket. While the challenge on the one hand is to keep audiences engaged with a TV-like experience, the equally hard part is ensuring that advertisers see value in leveraging digital platforms to drive views and consequently, revenue through advertisements. With Akamai’s capabilities, we were able to successfully deliver what audiences and advertisers wanted over the course of the India-South Africa series.”

Uday Sodhi, EVP and Business Head, Digital Business, Sony Pictures Networks (SPN) added “The India Tour of South Africa series was a huge success for SonyLIV and our audiences had a seamless experience throughout. We partnered with Akamai and leveraged their technology and added it to our already existing capabilities. The series was a huge hit with all the brands we associated with.”

1Pitch Madison Advertising Report 2018
240% of Indians prefer video ads on mobile phones: Survey
3India Smartphone Market Finishes Strong with 124 Million Total Shipment Units in 2017 After a Brief Slowdown in 2016, says IDC

With video poised to be the largest driver of internet traffic in the country by 20214, opportunities for publishers and advertisers in this space are only set to grow.

About SonyLIV

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks India Pvt Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With over 40 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO - You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children. The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers.

Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.

4Cisco VNI Forecast Highlights Tool

Akamai 소개

Akamai는 최고의 신뢰를 받고 있는 세계 최대의 클라우드 전송 플랫폼으로 고객이 사용하는 장소와 디바이스에 상관없이 안전하고 원활한 디지털 경험을 쉽게 제공할 수 있도록 지원합니다. 전 세계 각지에 대규모로 분산 배치된 Akamai의 플랫폼은 130개국에서 20만 대의 서버에 배포되어 독보적인 규모를 갖추고 있으며 고객에게 탁월한 성능과 위협 방어 기능을 제공합니다. 웹·모바일 성능 향상, 클라우드 보안, 기업 접속, 비디오 전송 솔루션으로 구성된 Akamai의 솔루션 제품군은 탁월한 고객 서비스와 24시간 연중무휴 모니터링의 지원을 받습니다. 금융 기관, 유명 이커머스 기업, 미디어 & 엔터테인먼트 제공업체, 정부 기관이 Akamai를 신뢰하는 이유를 알아보려면 Akamai 홈페이지(www.akamai.com) 또는 블로그(blogs.akamai.com)를 방문하거나 Twitter에서 @Akamai를 팔로우하십시오.