Akamai Media Delivery Solution Adds Digital Rights Management to Create an Integrated Offering

Cambridge, MA |

Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced new capabilities and enhancements to its Akamai Media Delivery (AMD) solution, including the Akamai License Delivery for Windows Media® Digital Rights Management (DRM) which enables the protection and delivery of valuable audio and video content. The enhancements come in response to an increasing customer need.

With the addition of DRM, Akamai is further expanding the end-to-end nature of its AMD solution, already in use by hundreds of global digital Media & Entertainment companies. Akamai has developed services to address the needs of its media clients, including:

  • Capturing, storing, managing, and delivering digital media to digital devices on as many networks as possible.
  • Securing, controlling, monetizing, and reporting on content usage.
  • Enabling content syndication to help content owners get digital media in front of consumers.

As businesses deliver an increasing number of digital media assets, the need to protect valuable or monetizable content is also dramatically growing. DRM technology has become an increasingly effective method of protecting media assets because it can support more comprehensive business rules and licenses.

"More content is being converted into, or stored in, digital format as companies see the potential for new revenue streams," said Michael McGuire, Research Director of Gartner's Industries' Media Team. "With that comes a critical need to secure, protect and monetize assets. Media companies should look to an end-to-end solution that offers a flexible media delivery platform with an integrated approach to digital rights management."

Building on Microsoft's Windows Media Digital Rights Management (DRM), Akamai is one of the first global service providers to offer an integrated content delivery platform and license delivery capability. Akamai License Delivery for Windows Media DRM allows owners to protect their content with end-user access control rules over the Internet. The solution serves as a building block for monetization via a variety of consumer payment models.

"The new Akamai Media Delivery solution, built on industry-leading Windows Media DRM technology, takes a generational leap forward in enabling businesses to monetize their digital media assets," said Kevin Unangst, director for Windows Digital Media at Microsoft Corp. "This is an exciting development in our longstanding relationship with Akamai that will benefit our mutual customers worldwide."

Akamai License Delivery for Windows Media DRM provides companies more flexibility for monetizing Windows Media-based content and protecting digital assets from misuse and misappropriation, with the scalability to support the growing demand for digital media and entertainment content.

"Akamai's Download and DRM solutions allow Rediff to support song downloads from our site," said Jasmeet Singh, VP of Strategic Alliances, Rediff. "Akamai gives us the tools to manage, secure, control and report media file usage and ensure only authorized users are accessing files. This will let music companies, video content owners and artists tap the potential of the Web to bring content directly to consumers, and protect against piracy and revenue losses."

Key Features of Akamai License Delivery for Windows Media DRM:

  • Geographically diverse deployment to ensure content availability 
  • Built-in ability to scale content delivery despite the heaviest traffic 
  • Tools to enable media packaging, rights management, license clearing and delivery, and content delivery 
  • Flexibility to define a wide-variety of rights to fit unique business requirements 
  • Ability to associate multiple types of rights to content files 
  • View real-time and historical statistics

Key Benefits of Akamai License Delivery for Windows Media DRM:

  • Highly reliable solution 
  • Ability to leverage legacy user databases, billing and payment solutions 
  • Flexible rights management 
  • Full control over business rules 
  • No requirements to share confidential user information 
  • Supports pre-delivery as well as post-delivery of licenses 
  • Immense scalability, with dramatically improved global performance and reach

"Companies can now deliver digital media with full confidence that their assets are secure and delivered over a global platform for superior performance," said George Khater, Vice President, Product Management & Marketing, Akamai. "Akamai Media Delivery is already used by hundreds of customers across the media and entertainment industry. This new release will continue to accelerate Akamai's leadership position in the market and enhance our ability to meet our customer's growing needs."

About Akamai

Akamai is the leading global service provider for accelerating content and business processes online. More than 1,700 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.

Akamai Statement Under the Private Securities Litigation Reform Act

The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC

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