Akamai and Kiptronic Join Forces to Monetize the Podcasting Market
- Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that Kiptronic, a leading ad marketplace for the podcasting industry, will leverage the Akamai global EdgePlatform to accelerate its customers' distribution of audio and video podcasts over the Internet. Kiptronic's patent-pending multimedia ad insertion technology allows audio and video podcast publishers to select targeted advertisements and sponsorships to run with their podcasts, while providing sponsors and advertisers with a turnkey marketplace to reach targeted, niche audiences through podcasts.
Advertisers are increasingly looking for more targeted ways to reach niche audiences, and podcasting is becoming a strategic channel for reaching these consumers. By aligning the Akamai platform with the Kiptronic Podcast MarketplaceTM, hundreds of independent and established online content producers will benefit from the most reliable podcasting delivery platform and built-in advertising solution – enabling monetization of their podcasts.
"When monetization efficiencies like Kiptronic's are combined with robust delivery and upload services from Akamai, the advancement of podcasting into a business-caliber communications service is assured," said Dana Gardner, principal analyst of Interarbor Solutions and producer of BriefingsDirect podcasts. “Entrepreneurs and enterprises alike should view podcasting as a simple and efficient way to gather and distribute tacit knowledge, one which can also provide a platform for highly targeted advertising. I expect podcasting -- and the services that support it — to grow at three times the annual pace of Internet advertising in general through 2008.”
"As podcasting migrates from hobby to new business model, podcasts will become an efficient and cost effective way to monetize existing content and communicate broadly to key audiences. When advertisers are involved, a reliable podcast download is even more critical," said Brad Rinklin, vice president of marketing at Akamai. "That's what Akamai ensures. By integrating Kiptronic's services with Akamai's global platform, sponsors, podcasters and podcatchers receive the key benefits of a reliable and scalable distribution network."
Kiptronic has built a marketplace consisting of over 150 advertisers and nearly 600 podcasts representing 17 million monthly downloads. In particular, larger media companies and online publishers who deliver their content on the Akamai platform will benefit from a podcasting advertising solution built on the Akamai network and optimized to integrate with their delivery solutions.
"Content producers demand a network that delivers their programming with the speed and reliability end users require to maintain their interest," said Jonathan Cobb, founder and chief executive of Kiptronic. "By leveraging Akamai's established global network, Kiptronic has solved one of the most significant problems facing multimedia publishers ® integrating new technologies with existing investments."
Kiptronic enables content publishers to efficiently take advantage of advertising opportunities without giving up control of their audio and video content. Our unique Kiptronic Podcast Marketplace features insertion technology that allows audio and video podcasters to develop the advertising programs they want while providing the visibility, flexibility and return-on-investment that advertisers require from their campaigns. Podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly. Using Kiptronic's technology, podcasters can turn their content into a business at their pace. Advertisers, in turn, can access a wealth of targeted podcasts tailored for their specific message. Power to the Podcasters! For more information visit www.kiptronic.com.
Akamai® is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.