WAYN.COM Adopts Akamai to Improve Site Performance by up to 173% across the Globe
Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that WAYN.com has implemented Akamai's Dynamic Site Accelerator solution to accelerate the worldwide performance of its leading travel and lifestyle social network site. Since its implementation three months ago, WAYN.com has seen a significant increase and improvement in the speed and performance of its site in far-reaching geographies such as Malaysia (173%), Canada (36%) and USA West Coast (23%).
Founded in 2005 and based in the UK, WAYN.com - Where Are You Now, is a travel and lifestyle social network site that allows people from around the world to find and meet individuals based on their locations, track friends, meet up with new people abroad and access communication tools, travel guides, and user-generated content including reviews, millions of trips, travel photos and travel videos by location.
"WAYN.com has always been an international-driven website. While we observed the traffic growth pattern of our site, we realized that the majority of site traffic has been coming from overseas markets such as US and APAC," said Mike Lines, co-founder & CTO, WAYN.com. "With this in mind, we soon realized that we needed to improve the speed and performance of our services outside of the UK, as it is vitally important that we're able to provide our users, locally or globally, with an online experience that is fast and reliable and fun and informative."
Akamai's Dynamic Site Accelerator solution enables a measurably faster and better user experience that encourages users to browse, shop and spend more time on the site by accelerating richer content and applications on sites that are assembled dynamically. Akamai's Dynamic Site Accelerator gives performance that is up to five times faster than on original web infrastructure. As it is supported by the global Akamai platform, it also avoids the costly hardware build-out to support the increased load brought on by richer content.
Lines continued, "Since implementation of the Akamai solution, we have experienced a significant uplift in performance in key areas around the globe, especially in geographically-distant locations such as Australia, Asia, and west coast USA."
Ravi Maira, e-Commerce Sector Manager at Akamai in Northern Europe, said, "Akamai is thrilled to support WAYN.com as it continues to enhance the capabilities and performance of its site. WAYN.com's fantastic growth in membership over the past few years has been underpinned by its success in creating an online environment that brings people in and keeps them coming back. Its recognition of the role performance plays in a positive user experience, which translates to bottom-line results, is a great testament to the benefits Akamai brings to online businesses."
WAYN.com (Where Are You Now?) is the world's largest travel and lifestyle focused social networking community website. The site operates in 193 countries and membership has grown from 45,000 users in March 2005 to over 12 million today. WAYN.com allows its members to keep track of their friends' whereabouts and make new friends based on where they are now, where they have been and where they're going. Top services on WAYN.com include travel guide and trip planning tools, unlimited photo and video storage; interaction tools such as email, SMS and instant messenger, forums and travel related tools and products.
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