Akamai Accelerates Bidz.com, Leading to Significant Impact on Page Response Times and Site Performance
August 10, 2009 - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, announced today that Bidz.com (NASDAQ:BIDZ), a leading online auctioneer of jewelry, is leveraging Akamai to accelerate site performance, optimize site response times and deliver video content on its site. Since turning on Akamai's Dynamic Site Accelerator, Bidz.com has tracked an increase in site speed of more than two times, coupled with decreased page load times, higher site uptime and faster access to other engaging assets such as videos on the site. International page load times have also decreased two fold, from 10 seconds to under five seconds.
Ranked #2 in the Online Jewelry Category and #71 in Internet Retailer's Top 500 Guide* of the largest e-retailers, Bidz.com is a leading auctioneer of jewelry online. Bidz.com offers their products through a continuous live auction format and a majority of their auctions are short-term, often lasting less than one hour. It is critical for Bidz.com to be able to provide a fast, reliable online shopping environment for their customers with up-to-date bidding information. Leveraging Akamai's Dynamic Site Accelerator and globally-distributed delivery and acceleration network, Bidz.com is able to improve performance and drive increased consumption of dynamic content for an overall faster and higher-quality online shopping experience.
"Akamai's Dynamic Site Accelerator solution is the clear choice for us," said Leon Kuperman, President and Chief Technology Officer at Bidz.com. "Prior to selecting Akamai, we tried out other solutions in the market by measuring performance gains over a period of 45 days. We realized that Akamai delivered the best performance results and met our requirements for acceleration of dynamic content. We chose Akamai because they are the most trusted name in accelerating dynamic retail sites and we can rely on them to help achieve our short-term and long-term business needs. We expect to see more benefits, such as a reduced abandonment rate and an increase in conversion rates, as we fully optimize Akamai's offering and continue to accelerate more assets using Akamai's platform."
Bidz.com is also leveraging Akamai to optimize delivery of its rich, heavy web pages and dynamic videos that allow customers to view and browse product features before they bid. The company is using Akamai for delivering and deploying video reliably, quickly and effectively. Bidz.com can now offer its customers the ability to view their product videos online using the Akamai platform which can ameliorate the typical loading, buffering and playback issues that often plague streaming video.
Bidz.com implemented Akamai because its solution set and infrastructure could better scale to support the company's recent international expansion of its customer base. Having Akamai in place, Bidz.com can now provide its customers in key international geographic areas a fast, reliable and engaging online shopping experience.
"As content continues to become more rich and dynamic, many basic content delivery networks are challenged to meet the increasing need for dynamic content acceleration for their retail customers," said Pedro Santos, Chief Strategist for eCommerce, Akamai. "Akamai's ability to accelerate dynamic content for Bidz.com has immediately resulted in improved site performance, page response times and increased user engagement. By leveraging Dynamic Site Accelerator services, retailers like Bidz.com can deliver a fast and reliable online shopping experience leading to an increase in converted shoppers."
Bidz.com, founded in 1998, is a leading online retailer of jewelry. Bidz offers its products through at live auction format as well as a fixed price online retail store, Buyz.com. Bidz.com's auctions are also available in Arabic, German and Spanish. To learn more about Bidz.com visit its website at www.bidz.com.
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Akamai® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, advertise, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.