Fry to Leverage Akamai's Dynamic Site Accelerator for Optimized Site Response Times for Retailers

Cambridge, MA and Ann Arbor, MI |

Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, and Fry, Inc. a wholly owned subsidiary of MICROS systems, Inc. (NASDAQ: MCRS) and a leading e-commerce solutions provider, announced today that the two companies have entered into a strategic reseller partnership to help optimize site response times for retailers. Under this partnership, Fry will become a reseller of Akamai’s Dynamic Site Accelerator, a solution designed to increase site performance, improve page response times and accelerate the delivery of dynamic and interactive content and transactions for e-commerce businesses.

Fry helps customers build award-winning commerce sites that define the industry standard for online shopping and more importantly, represent significant revenue streams. As a result of this strategic reseller partnership, Fry will be able to leverage Akamai’s solution in its efforts to broaden its market reach and complement its services. As commerce sites continue to become more dynamic and rich in content, site performance becomes paramount. Leveraging Akamai Dynamic Site Accelerator, Fry can offer its customers, including retailers, consumer goods companies and manufacturers, an end-to-end solution that accelerates site performance and transactions which, in turn, can improve online shopping experiences and user engagement times and reduce site abandonment. All of these improvements have been shown to help retailers drive up conversion rates, revenues and site impressions.

"Fry is committed to providing its customers with solutions that deliver fast, rich and engaging websites without fail, and we recognize Akamai's services as key to achieving this goal,” said David Fry, President, Fry, Inc. "By offering Dynamic Site Accelerator, we not only allow our customers to optimize site response times, but also enhance all direct-to-consumer channels across their e-commerce sites. The Akamai solution is a seamless component to our e-commerce offering that provides scale, performance and global reach when and where it is needed."

"As a leader in shaping how business is conducted online, Fry excels at providing solutions that enable e-commerce companies to open their doors to online consumers," said Pedro Santos, chief strategist for commerce, Akamai. "We're excited that Fry is offering Dynamic Site Accelerator as a part of its e-commerce solution as retailers intensify their efforts to duplicate the rich, multimedia-driven visual environments of their physical stores in the online channel. We look forward to a long-term relationship with Fry."

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry's leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at

The Akamai Difference

Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit

Akamai Statement Under the Private Securities Litigation Reform Act

The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure to have available sufficient transmission capacity, termination of Akamai's relationship with Fry, unanticipated incompatibility between technologies offered by Fry and Akamai, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.