Forevermark launches www.forevermark.com with Akamai

London, UK |

- Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that diamond brand, Forevermark has implemented Akamai's acceleration solution to underpin its online customer portal, www.forevermark.com.

Forevermark's five regional websites - Hong Kong, Mainland China, Japan, India and Global (English) – are currently hosted out of UK. By using Akamai's Web Application Accelerator solution it enables Forevermark to give their Asian customers a seamless, fast and engaging experience of Forevermark's dynamic flash-enabled content.

Dominic Brand, Worldwide Marketing Director Forevermark commented, "www.forevermark.com is at the forefront of our Forevermark integrated marketing strategy – so, all brand activities are reflected on the website in the most immersive and interactive way possible. It is therefore important to deliver a seemingly flawless website experience."

Running on Akamai's globally-distributed, highly-scalable platform of more than 61,000 deployed servers in over 1,000 networks across 70 countries, Akamai's dynamic mapping system directs user requests for content to an optimal Akamai edge server, depending on their location and transaction type. Through route optimization, Akamai identifies the fastest, most reliable path back to Forevermark's origin server in the UK to retrieve dynamic and interactive content.

Commenting on the results, Alex Keith, eCommerce Sector Manager, Northern Europe at Akamai, said, "Forevermark has a highly respected reputation within the diamond industry and is a brand that stands for quality and integrity. It is therefore critical to maintain this status quo and ensure that performance or speed issues do not affect the brand's online presence. We are delighted to be selected to work with Forevermark on this project and look forward to providing our continued support."

About Forevermark

About Forevermark – The Inscription

Less than one percent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond. Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

About Forevermark – The Brand

Forevermark is a diamond brand which comes from the De Beers family of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.

About Forevermark – The Company

Forevermark is a separately managed division within the De Beers family of companies. The division's main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

The Akamai Difference

Akamai® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, advertise, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.