InterContinental Hotels Group (IHG)

InterContinental Hotels Group (IHG) partnered with Akamai to optimize their site performance and online availability, leading to significant improvements in their "look-to-book" conversion rates and total annual revenue generated from their branded online sites

Intercontinental Hotels Customer Testimonial
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"The Akamai Web Application Accelerator solution has blown away all expectations."

Bryson Koehler , Director of Global Internet Services , InterContinental Hotels Group (IHG)

How do you provide world-class service to 120 million customers each year, while managing 535,000 guest rooms in 100 countries? If you're InterContinental Hotels Group (IHG) – the largest hotel firm in the world – you do things first, and you do things right. InterContinental Hotels Group (IHG) is an e-commerce industry leader – the first to offer online reservations in the hotel industry, and the first to enable customers to review, cancel or modify reservations online regardless of the origin of the reservation. How do they support a high level of functionality for such a large and geographically dispersed user group? By choosing Akamai.

IHG recognized early that customers equated their ability to deliver excellent service online with their ability to provide great guest experiences in the hotels themselves. So they deployed Akamai to deliver flawless functionality of booking applications and customer support tools as part of a larger strategy to ensure excellence throughout all operational areas. Akamai produced immediate, measurable improvements in page download time, transaction processing speed and overall site availability. This ensured that users could easily take advantage of enhanced site functionality, richer content about the company's hotels and useful personalization enhancements that make travel management more convenient.

Optimized site performance and availability also led to significant improvements in both IHG's online "look-to-book" conversion rate and total annual online revenue generated from its branded online sites — all thanks to Akamai.

About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit,, or @Akamai on Twitter. You can find our global contact information at