Akamai enables the NBA to get more from its media by providing a simple, automated solution for managing more than 45,000 media assets, assigning business policies and publishing content to multiple distribution channels.
The NBA chose Akamai because it's the only solution to combine an enterprise-class rich media management solution with the unmatched reach and reliability of Akamai's global delivery platform.
During the 2007 season, the NBA began relying on Akamai to effectively manage, control and distribute more than 195 million online video streams on a global basis and since their relationship with Akamai began, NBA.com's traffic has increased exponentially.
Akamai's suite of products has helped the NBA reach record traffic levels –over 35 million unique global users per month – while effectively maintaining employment and infrastructure costs.
Furthermore, the reach and stability of Akamai's network has allowed the NBA to grow advertising revenues by 500% since 2001.