Akamai Retail Consumer Goods CDN Services

Application Performance for Online Retail

Learn how top brands provide best-in-class mobile experiences

To succeed in online retail, your application performance needs to be flawless. Consumers expect every online shopping experience to feature rich, engaging content and a friction-free registration, login, and authentication process that supports a true omnichannel experience, regardless of device type. But consumers have grown increasingly intolerant of slow experiences, downtime, and security breaches. So how can you prepare your website for peak traffic and provide the rich, secure, and simple shopping experiences that consumers demand without slowdowns? Learn how top retail brands optimize application performance to meet high consumer expectations.

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Akamai is trusted by the world’s leading retailers

Engage and convert consumers with fast, personalized experiences

With shoppers using a range of devices, browsers, and carriers, retail websites need to deliver content and web applications quickly in a variety of scenarios. The Akamai Intelligent Edge Platform enables retailers to grow revenue and conduct business globally while managing the complexity of peak online demand and mobile device detection, keeping website and application performance high and scaling instantly to meet peak seasonal web traffic.

Retail websites also need to enable seamless, secure, and frictionless customer experiences for tasks like account sign-up, login, authentication, or preference management so they don’t impede consumer activity. Akamai's Identity Cloud customer identity management platform enables you to build unified, data-rich customer profiles that deliver powerful insights to help you understand your customers and provide appealing personalized experiences — all while keeping your customers’ personal data secure and in compliance with data protection regulations.

Reduce complexity and gain business intelligence

Akamai simplifies your online business by enabling you to outsource content delivery network (CDN) infrastructure and complexity, while providing valuable real-time global Internet traffic data to inform your business decisions. And because our “always-on” web protection is delivered far from the data center at the edges of the Internet, customers, content, and transaction information is secure and protected from cyberattacks.

"Performance is one of our most important metrics. We take it for granted because with companies like Akamai, and investments we've made in infrastructure, we are really always up and a well-performing site." — Ed Smith, Chief Technology Officer, AutoTrader Group

Additional Resources

  • White Paper: Scaling Identity Management to Ensure Customer Loyalty Program Success:
    Four Case Studies

    Learn More
  • Solution Brief: Omnichannel Retail Identity Management Solutions

    Learn More
  • Solution Brief: Consumer Brands Identity Management Solutions

    Learn More
  • Infographic: Shoppers Took Christmas Day Off But Threat Actors Didn’t

    View the Infographic
  • Infographic: Peak Traffic Can Come From Anywhere, At Any Time: Are You Prepared?

    View the Infographic
  • Infographic: Singles' Day 2 Traffic up 124% from 2017

    View the Infographic
  • How-to-guide: Optimize Mobile Performance

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  • Infographic: Cyber Monday mobile shoppers surpassed desktop users for the first time

    View the Infographic
  • Infographic: Black Friday Performance and Security Global Statistics

    View the Infographic
  • Infographic: Singles’ Day 2018 Performance and Security Facts

    View the Infographic
  • Infographic: Diwali 2018 Performance and Security Facts

    View the Infographic
  • Report: Akamai’s State of Online Retail Performance

    View the Report
  • Infographic: How to gain a competitive edge on your apps

    View the Infographic
  • White Paper: Delivering the Best Mobile Experience: Why Leading Brands Choose Akamai

    Read the White Paper
  • PCI Compliance Fact Sheet

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