Video content is important for a successful digital marketing strategy. Viewership of video content is now a key driver to increase online engagement and improve the user experience. It’s simply the more popular choice among consumers than any other type of online content. To meet this demand and deliver on our promise of “quality without compromise,” Image & Video Manager can now optimize and deliver images and videos.
People spend 88% more time on a website with video1
28% of marketers said video content is a top priority in 2018, second only to social media2
81% of businesses use video in their inbound marketing strategy3
Akamai is uniquely positioned to have deep visibility into every end-user device. This insight, coupled with intelligent optimization and unmatched scalability via a distributed edge platform, can help you create the best video experience with unrivaled speed and reliability.
Image & Video Manager video optimization helps you automatically transform and deliver tailored videos to each end user and device to streamline and offload development workflows.
The effort needed to optimize and deliver the highest-quality videos at the lowest byte can be manual and complex. That’s why Image & Video Manager is designed to transcode and deliver derivative short-form videos with the optimal quality, resolution, and format tailored for every device and browser, automatically.
2Econsultancy and Adobe, "2018 Digital Trends for Creative and Design Leaders," July 3, 2018