Video transcoding is one of the more challenging aspects of online media preparation. With the proliferation of viewing platforms, file formats and streaming technologies competing in today's online media ecosystem, video transcoding is becoming increasingly complicated and cumbersome.
To ensure that content is consumable from as many networks and devices as possible, content publishers must adapt and optimize content for a multitude of playback scenarios, making the process of deciding how to stream video difficult—particularly when addressing the technical considerations of video transcoding.
Challenges in Designing Video Transcoding Workflows
Although video transcoding was originally employed to reduce video file size and make distribution on mobile networks easier, it is now increasingly used to make online media content viewable across platforms and enable HTTP live streaming and adaptive bitrate delivery.
While extremely useful in today's evolving streaming media marketplace, video transcoding is still a delicate, time-consuming process. Every transcoding results in some degree of loss, and subtle encoding nuances directly affect video quality. Therefore, with each and every transcode, it is important to start with a high quality mezzanine file and carefully consider the requirements of specific target formats and content types.
In the case of adaptive bitrate streaming in particular, multiple fine-tuned renditions of a video stream must be created. And transcoding a large, high-resolution master at different screen sizes, bitrates and quality levels requires not only time, expertise and equipment but also storage capacity and extensive planning in the design and automation of video transcoding workflows.
Video Transcoding Made Simple in the Cloud
This is why more and more content publishers are choosing to use video transcoding services offered by an online video-focused platform as a service (PaaS). Leveraging the infrastructure and tools of a cloud-based media platform can help simplify content preparation management while reducing expenditures.
With over a decade of experience in streaming media, Akamai provides our clients with a "one-stop" content preparation and stream packaging solution, Media Delivery Solutions. Simply upload your content, and our platform dynamically transforms and tunes your content for the appropriate target devices and network conditions.
Our solution offers you:
- Reach. We support the most prevalent streaming formats, adding new protocols every month to keep your content future-proof.
- Speed. We employ specialized processing techniques to ensure high quality and fast turnaround.
- Integration. We can provide video transcoding functions through APIs that can be customized and incorporated into your existing content management systems.
- Delivery. Media Delivery Solutions easily integrated with Media Storage, our online storage and HTTP media delivery network, giving you access to the performance, scalability, and reliability of a globally distributed CDN.
Learn more about video transcoding and our other Media Delivery Solutions.