4 key trends that will drive higher revenue and engagement this holiday season.
Holiday season accounts for 20 percent of the retail industry's annual sales and it is often responsible for up to 30 percent of some individual retailer's total annual sales. As the stakes are extremely high during such a short period of time, you can't afford to let customers down with bad experiences and miss out on their business.
In this tech talk, we will discuss:
Major trends that you should leverage to engage customers
Solutions to get your digital apps ready to ensure a successful holiday season
Key resources to maximize revenue and customer experiences
About the Presenters
Shantanu Kedar is a Senior Product Marketing Manager at Akamai Technologies. He is passionate about helping businesses deliver the best and the safest digital experiences to their customers. Prior to Akamai he spent numerous years accelerating the pace of engineering and science by helping companies solve their business problems using MATLAB. He spends all his spare time in the company of his 8 month old twin girls.
Parag Pathak is a Senior Product Marketing Manager at Akamai Technologies. He is a passionate, data-driven marketing leader who enjoys understanding complex industry and customer challenges and helping organizations deliver exceptional customer experiences. Prior to Akamai, he held leadership roles at various startups focused on driving big data and customer journey analytics solutions to market. He is an avid traveler and a foodie, and you can usually find him visiting a new country or trying a new cuisine.
Our emotional brain is highly tuned for making decisions based on the subtleness of features. What we see with our eyes is highly processed by our brains and subconsciously impacts how consumers buy products, or interact with brands.