Akamai Tech Talk Stream

TECH TALK TUESDAY:
BIT RATE AND BUSINESS MODEL —
THE SCIENCE OF HOW OUR BODIES REACT TO STREAMING QUALITY

Recorded on 25 July, 2017

What viewers say and what they do are often very different.



That’s why Akamai just published new research, conducted by Sensum, a biometric measurement company, to get to the truth about whether there is a link between video streaming quality and viewer happiness.

Tara Bartley and Shane Keats shared insights from this new research and how you can apply it to your business. You'll learn:

  • The toll that service interruptions take on brand equity
  • How viewers’ bodies react to imperceptible differences in resolution
  • The way we pay for entertainment affects our enjoyment of it


About the Presenters

Shane Keats

Shane Keats

Shane Keats is Director of Industry Marketing for Media and Entertainment. He focuses on how OTT is transforming the media landscape. Prior to Akamai, he ran product and corporate marketing for DataXu, a programmatic advertising company that was named a leader in Forrester’s most recent WAVE report. Keats has also held senior sales and marketing positions at SiteAdvisor, a consumer security company that was acquired by McAfee, and Oddcast, a New York City-based company that built user generated media tools for companies such as Disney, MTV and Universal Music Group. Before working in software, Keats spent seven years as a television news producer for NBC Nightly News with Tom Brokaw, and CNN Moneyline with Lou Dobbs. Keats has an MBA from the MIT Sloan School of Management and a BA from Rutgers University.

Tara Bartley

Tara Bartley

Tara Bartley is Senior Marketing Manager of Global Campaigns for Video, the third position she has held at Akamai Technologies. She focuses on the creation and execution of thought leadership campaigns to best inform Akamai’s customers. Tara came to Akamai through the acquisition of Verivue, a licensed CDN company. Prior to Akamai, she was the Director of Marketing at Signiant and Maven Networks, two start-up high tech companies both creating technology for the Media and Entertainment industry. She has held various marketing positions at start-up companies that have had successful acquisitions by Yahoo!, CA and Oracle. Tara has her Bachelor of Business Administration (B.B.A.) with a concentration in Marketing from Bryant University.


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