Akamai Tech Talk Stream

Tech Talk Tuesdays:
Making the emotional connection with Images

Recorded on 8 August, 2017

Why wide gamut and cinemagraph imagery will change your business.


Our emotional brain is highly tuned for making decisions based on the subtleness of features. What we see with our eyes is highly processed by our brains and subconsciously impacts how consumers buy products, or interact with brands. This is why color, quality, and details are so important for the image and video experience.

Both Wide Gamut displays and Cinemagraph image formats are two big changes in the consumer electronics landscape that will help you dramatically increase the fidelity of your content to the user. In this talk we will cover:

  • Color theory and lessons learned in color perception from brick-and-mortar retail stores
  • Wide Gamut displays (DCI-P3, Rec2020) and image formats
  • Cinemagraphs: the challenge with the web, and upcoming opportunities with HEIF

About the Presenter

Colin Bendell

Colin Bendell

Colin Bendell is part of Akamai's CTO office and co-author of "High Performance Images". He speaks globally to audiences about mobile performance, images and devops. Colin has a background as a full stack developer building solutions for Commerce, Real Estate, Heavy Equipment and Health care industries. He's also been a small business owner of an automotive wheel repair shop.


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