Why wide gamut and cinemagraph imagery will change your business.
Our emotional brain is highly tuned for making decisions based on the subtleness of features. What we see with our eyes is highly processed by our brains and subconsciously impacts how consumers buy products, or interact with brands. This is why color, quality, and details are so important for the image and video experience.
Both Wide Gamut displays and Cinemagraph image formats are two big changes in the consumer electronics landscape that will help you dramatically increase the fidelity of your content to the user. In this talk we will cover:
Color theory and lessons learned in color perception from brick-and-mortar retail stores
Wide Gamut displays (DCI-P3, Rec2020) and image formats
Cinemagraphs: the challenge with the web, and upcoming opportunities with HEIF
About the Presenter
Colin Bendell is part of Akamai's CTO office and co-author of "High Performance Images". He speaks globally to audiences about mobile performance, images and devops. Colin has a background as a full stack developer building solutions for Commerce, Real Estate, Heavy Equipment and Health care industries. He's also been a small business owner of an automotive wheel repair shop.
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Holiday season accounts for 20 percent of the retail industry's annual sales and it is often responsible for up to 30 percent of some individual retailer's total annual sales. As the stakes are extremely high during such a short period of time, you can't afford to let customers down with bad experiences and miss out on their business.
Our emotional brain is highly tuned for making decisions based on the subtleness of features. What we see with our eyes is highly processed by our brains and subconsciously impacts how consumers buy products, or interact with brands.