Akamai Chief Marketing Officer to Conduct Web 2.0 Session on Marketing to the "Echo Boomers" in Today's Demand Economy

Cambridge, MA |

Akamai Technologies, Inc. (NASDAQ: AKAM) Chief Marketing Officer Lisa Arthur will moderate a panel discussion about marketing to a new breed of Internet power users -- dubbed the "Echo Boomers" -- during the Web 2.0 Conference on Wednesday, October 5th in San Francisco.

Panelists include representatives from leading-edge companies such as Zazzle.com, PointRoll, IconoCulture, and AtomShockwave. Topics of discussion will range from viral marketing techniques to the lure of interactive gaming to the benefits of Flash Video, and how consumers are demanding more and more customization of content.



Web 2.0 Conference 

Wednesday, October 5, 2005
11:15 a.m. to 12:30 p.m. PDT

The Argent Hotel
50 Third Street
San Francisco, CA 94103
(415) 974-6400

O'Reilly Media, Inc. and MediaLive International, Inc. produce the 2005 Web 2.0 Conference, the second generation Internet business conference that brings together leading Internet industry figures and companies to focus on innovation and technology developments spanning the Internet, communication and entertainment industries.

About Akamai

Akamai is the leading global service provider for accelerating content and business processes online. More than 1,700 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.