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Akamai And Clickability Team To Accelerate And Optimize The Speed And Performance Of Dynamic Publishing Websites
Clickability, Inc., a global leader in web content management systems, and Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today announced a strategic relationship to improve the speed, reliability and performance of shared customers' Web sites. Clickability will offer Akamai's Dynamic Site Accelerator solution to its corporate publishers' customer base such as the StarTribune.com and Philly.com for use in conjunction with Clickability's cmPublish software-as-a-service (SaaS) platform. The integrated offering is designed to create a more rewarding user experience while increasing businesses' profitability through content management optimization.
"We demand a tremendous amount from our business partners," said Jason Erdahl, executive director, Minneapolis Star Tribune. "As the size and revenue impact of our online business continues to grow, we need relationships to support and scale with us. The Akamai and Clickability solution will deliver what we need to continue to be a leading Web publisher."
StarTribune.com, the Web site for Minnesota's largest newspaper publisher, the Star Tribune Company, recently deployed the integrated solution to deliver over 50 million page views per month. The solution provides Star Tribune with 100 percent hosted Web presence that is expected to be able to reliably scale to meet their needs while lowering their overall total cost of ownership. The solution enables StarTribune.com to deliver local news, entertainment, and sports content, as well as social media in the form of blogs and user generated content. Star Tribune content will be delivered using Akamai’s Dynamic Site Accelerator solution, helping ensure a rich Web experience without compromising performance or reliability.
"Because both Akamai and Clickability provide solutions through an on-demand platform, it was a natural fit for us to collaborate and help our joint customers expand and optimize their online business," said Brad Rinklin, vice president of marketing, Akamai Technologies. "Akamai's Dynamic Site Accelerator brings a user experience that is unrivaled, helping improve site stickiness, reduce site abandonment and eventually drive more ad revenue and impressions to a site. Combining our capabilities with Clickability's platform, our customers in the publishing industry can not only easily update their site with the most relevant content, but also be able to provide their end users a fast, reliable and engaging online experience. Our customers can focus on what they do best without worrying about performance issues." “We designed Clickability's solutions with the understanding that SaaS platforms are uniquely positioned to help customers optimize web assets," explained John Girard, CEO and founder of Clickability. "We're always delighted when customers can apply our integrated solutions in a way that allows them to focus on leveraging their content rather than worrying about the production of the site. After all, that's their ticket to profitability."
The Clickability cmPublish platform provides customers all the resources they need to build a better, more profitable Web business, including site hosting, Web content management, newsletter and RSS delivery, ad serving, integrated analytics, and a recently announced social media toolkit. Akamai's Dynamic Site Accelerator solution is designed to provide customers with consistently high performance across their sites while delivering a rich Web experience to end users without compromising performance or reliability. Businesses can intelligently place their content close to Web customers by leveraging Akamai's globally distributed platform which delivers dynamic content to users over optimized connections that avoid Internet problem spots. The Akamai and Clickability integrated publishing solution is available now.
About The Star Tribune
The Star Tribune is a news and information company serving the Minneapolis / St. Paul area. The Star Tribune newspaper is one of the top 20 largest newspapers in the nation. The company’s website, www.StarTribune.com, is the most frequently used local news and information service for the Twin Cities market. The Star Tribune is owned by Avista Capital Partners, a leading private equity firm with offices in New York and Houston.
Akamai® is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
About Clickability, Inc.
Clickability is leading the development of a new software-as-a-service platform for enterprise web management. Through passionate customer service and strategic technology partnerships, Clickability enables enterprises — including CNN, The Wall Street Journal and Time — to build brands, increase revenues, reduce costs and forge stronger customer relationships. Founded in 1999, Clickability is privately held and headquartered in San Francisco. For more information, call 866-276-4580 or visit www.clickability.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.