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Cyber Monday 2009 Generates Record Online Retail Site Visits
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, today released data from its Akamai Net Usage Index for Retail chronicling real-time traffic to online shopping sites. Measuring the impact of "Cyber Monday," Akamai's unique index tracks visitors per minute to an aggregated group of more than 270 global online retail sites. Today, Akamai powers 90 of the top 100 e-retailers listed by Internet Retailer*, including 19 of the top 20 apparel and accessories retailers and 12 of the top 15 electronics retailers.
As of approximately 11:30 a.m. ET yesterday, global retail traffic, as measured by the Akamai Index, had already surpassed the 2008 Cyber Monday peak of 6,713,653 global visitors per minute. At 3:00 p.m. ET, the Akamai Index registered a peak of more than 7.9 million global visitors per minute to retail sites included in the Akamai Index. Visitors per minute originating from North America sustained levels of approximately 4.3 million for most of Cyber Monday afternoon until approximately 8:00 p.m. ET, when site visits increased further. By 9:30 p.m. ET, retail traffic peaked at 5,139,690 visitors per minute from North America.
"Supporting the majority of today's leading global retailers, Akamai was in a unique position to monitor online shopping activity during Cyber Monday," said Pedro Santos, Chief Commerce Strategist at Akamai. "Akamai sees that more and more consumers are doing their shopping online, partly because retailers are continually streamlining the online shopping experience through enticing promotions, free shipping, and investments in optimizing their web sites. We expect to see additional peak online shopping periods over the coming weeks leading up to the last shipping day of the year."
Akamai also observed the following additional traffic statistics for the recent U.S. Thanksgiving holiday period as measured by the Akamai Index:
Global retail traffic peaked on the U.S. Thanksgiving Day (11/26/09) at 5,732,966 visitors per minute at approximately 2 p.m. ET. On the same day, North America traffic peaked at 4,095,242 visitors per minute at approximately 10 p.m. ET.
Global retail traffic peaked on Black Friday (11/27/09) at 6,689,646 visitors per minute at roughly noon ET, of which 4,047,713 visitors per minute were coming from North America.
Global retail traffic peaked on Sunday (11/29/09) at 7,378,446 visitors per minute at 2:30 p.m. ET, while North America retail traffic peaked at 4,647,181 at 9 p.m. ET.
For year-over-year comparisons, Akamai has released the following data as measured by the Akamai Index:
Akamai® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, advertise, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure of technology to accurately detect the locations of end users, malfunctioning systems so that data is not automatically or continuously updated and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.