"Cyber Monday" Produces Nearly 50% Increase in Visits to Online Retail Sites from North American Shoppers
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today released data from its Akamai Net Usage Index for Retail chronicling real-time traffic to online shopping sites during yesterday's "Cyber Monday." The Akamai Index recorded that in North America, people were visiting retail sites yesterday at a rate that jumped more than 20% compared to the previous Monday, and nearly 50% compared to one month ago. At the highest point yesterday, more than 3.1 million people per minute were visiting online shopping sites across the globe.
The Akamai Net Usage Index for Retail (www.akamai.com/netusageindex), which provides an aggregate view of total visitors per minute to more than 200 global e-commerce sites, showed consistent growth throughout the day across North America on November 28. At 8 a.m. EST, there were approximately 550,000 visitors per minute to the tracked sites; that number quickly grew to more than 1 million visitors per minute at Noon EST, and then peaked at more than 1.8 million visitors per minute at approximately 3:30 p.m. EST.
Data from website visitor traffic delivered by Akamai during the past three months shows that people around the globe visit e-commerce sites most often on Mondays. Traffic on a typical Monday peaks at 4 p.m. EST, with Monday averages over the last three months of 1.3 million visitors per minute. The Akamai Net Usage Index for Retail surpassed that traffic level by 10 a.m. EST on Cyber Monday.
Widget Available for Akamai Net Usage Index for Retail
Traffic statistics by number of visitors per minute
Data on whether traffic on any given day and time is above or below average, and by how much
Previously, Akamai released another widget for the Company's Net Usage Index for News, which tracks visitors worldwide to media sites, and the Akamai news widget is also available for download from http://www.akamai.com/html/technology/visualizing_akamai.html. The Akamai Net Usage Index for Retail tracks companies that sell goods over the Web and have the items packaged and shipped to consumers. The Index does not include traffic to sites that deliver digital goods such as music downloads, or services such as airline tickets. Akamai is not collecting data on individual end users, nor releasing specific traffic levels for any particular retail site.
Akamai® is the leading global service provider for accelerating content and business processes online. More than 1,800 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, any inaccuracies in data collected or reported by Akamai and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.