Majority of Super Bowl TV Advertisers Trust Akamai
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced it is providing services to more than half of the announced national advertisers on this Sunday's broadcast of the Super Bowl. The list of Akamai customers using the telecast to promote online sites includes FedEx and Volvo Cars of North America, LLC.
Widely considered one of the most effective advertising events of the year, the Super Bowl has become a leading way for marketers to drive traffic to their websites to increase brand awareness and sales. Many of these advertisers are anticipating high levels of Web traffic on Sunday. To ensure a superior integrated marketing experience between television and online advertising, businesses must be ready to handle a surge of Web visitors and a related increase in demand for e-commerce applications.
"We all know that the Super Bowl is the advertising event of the year," said Peter Christy, Principal, Internet Research Group, "and the growing success of Internet-related advertising is equally obvious. Companies pay top dollar to have a presence during the Super Bowl with the goal of attracting attention to their brand and to their website. It makes perfect sense that the majority of these leading advertisers use the unique and proven capabilities of Akamai's infrastructure and services to ensure they can satisfy the demand they so hope to create with these ads."
By leveraging the globally-distributed Akamai EdgeSuite® Services, companies can execute an integrated media campaign quickly and reliably, minimizing infrastructure costs or risks often associated with major marketing campaigns. With Akamai, visitors to these advertisers' websites will experience faster site performance, which translates into a better consumer experience and better ad campaign results.
"If you're watching the Super Bowl this weekend and see a national advertisement, chances are the complementary online campaign is delivered by Akamai," said Lisa Arthur, Chief Marketing Officer of Akamai. "The Super Bowl is one of the premier showcases for online marketing. Akamai is excited to partner with these companies to ensure successful branding campaigns by guaranteeing the best online experience through superior site performance, reliability, and scalability."
Akamai® is the leading global service provider for accelerating content and business processes online. More than 1,200 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.