The British Council Turns to Akamai for World-Class Corporate Web Presence
Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, is delivering web optimisation services to the British Council, accelerating response times on its site by up to 800 percent and increasing site capacity to accommodate a greater number of visitors, as well as surges in traffic. Predictable online performance has resulted in improved visitor satisfaction and capacity on demand is addressing previous provisioning issues.
By leveraging Akamai's global network of 18,000 servers, visitors to the British Council's website access the server closest to them rather than defaulting to the "base" server in the UK. For example, users in Hong Kong now access a local Akamai server resulting in a reduced webpage load time of two seconds rather than 16. Akamai's solution automatically scales on demand to meet visitor surge, as well as planned or unplanned increases in site visitors.
Alex Gibbons, Regional Sales Manager of NW Europe at Akamai said, "Our services can transform websites so that the resulting user experience is an excellent one, encouraging return customers and positive brand association. By improving speed, reliability and availability of a site, we are able to help companies to optimise their web presence and scale across the globe without loss of performance."
Tony Bright at the British Council adds, "We currently have around one and a half million unique visitors per month to our website. Improving access will lead visitors to further engagement with the British Council. With Akamai, we've seen significant improvements to our website performance in 2006, supporting our objective to reach 'millions more' customers."
About The British Council
The British Council is the UK's international organisation for educational opportunities and cultural relations. It operates in 220 towns and cities in 110 countries and territories worldwide, focusing on areas such as creativity, education and civil society. The British Council builds relationships and understanding between people in the UK and other countries and increases appreciation of the UK's ideas and achievements overseas. It is a non-political organisation which operates at arm's length from government. The organisation's income in 2005/06 is expected to be £501 million, of which its grant-in-aid from the British government is £184 million.
Akamai® is the leading global service provider for accelerating content and business processes online. More than 1,900 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.