Media Analytics

Comprehensive analytics to provide visibility into online video performance and audience behavior.

Media Analytics is a self-service SaaS solution designed to provide reporting for actionable insights to help support strategic decision-making. Our robust solution offers a rich variety of client-side metrics and dimensions to enable as much flexibility and granularity as needed for visibility into video performance and your audience’s viewing experience.

Media Analytics is natively integrated with Akamai’s Adaptive Media Player and other 3rd party players. Our analytics offering is comprised of two complementary modules, that together provide an intimate understanding of your viewers and video operation: Quality of Service (QoS) Monitor offers real-time visibility into video playback, while Audience Analytics presents a historical summary for insights into key trends impacting the viewing experience.

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Additional Resources

  • Case Study - MTV Hope for Haiti

    Combining television with a high-definition online event delivered over the Akamai network, MTV Networks helps raise over $61 million for Haiti earthquake victims

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  • Media Reports

    Akamai offers server-side analytics and reporting for Adaptive Media Delivery and Media Services Live to complement client-side insights provided by Media Analytics.

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  • The Science Behind How our Bodies React to Video Quality

    Learn how your your viewers react to changes in video quality and what this means for your business.

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  • Infographic: Maximizing Audience Engagement

    How online video performance impacts viewer behavior

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  • The Power of Analytics

    Data-Driven Insights to Boost Audience Engagement

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  • Infographic: Understanding Video Ads

    An overview of ad dynamics that drivers of key viewing habits

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