Akamai CMO to Speak at eTail 2005 on Strategies for Improving Retail Site Performance to Drive Higher Conversion Rates

Cambridge, MA |

Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that Chief Marketing Officer Lisa Arthur will speak on e-retail strategies for improving conversion rates and strengthening brand perception through an on demand computing model at the eTail conference in Palm Desert, California next week.

Akamai, which provides services to more than 1,200 organizations, estimates that its e-commerce customers alone generate over $25 billion annually from online sales*.

What: Panel Discussion: "Ensuring Your Site is Robust Enough to Handle the Volume of Traffic and Conversion Rates that You Generate"
When: Wednesday, February 16, 2005 
1:00 p.m. (Pacific Time)
Where: JW Marriott Desert Springs 
Palm Desert, CA
Event URL: http://www.wbresearch.com/etail/index.html

In addition, please visit Akamai at the WebTrends exhibit (booth # 30). The combined solution of WebTrends and Akamai products and services enables retailers to scale their Web infrastructure globally and drive greater business results through access to timely, actionable information on all of their online initiatives.

About Akamai

Akamai® is the leading global service provider for accelerating content and business processes online. More than 1,200 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.

* Based on 2003 revenues compiled for online retailers by Internet Retailer Magazine.