DHgate.com is the world’s leading online B2B wholesale marketplace, connecting international buyers with Chinese wholesalers and helping foreign traders run their online stores. With support from the Chinese government to support overseas e-commerce, DHgate.com, the initiator of Chinese cross-border e-commerce, has helped over 1.2 million individuals, companies, suppliers, and domestic traders realize digital transformation and export goods to 224 nations and regions via the Internet.
In the context of the Chinese government stepping up its effort in encouraging local companies to go global, DHgate.com has seen its business grow and expand rapidly and internationally and wants to evolve into a larger international e-commerce platform. However, underdeveloped Internet infrastructure in the Middle East and South America impedes DHgate.com from offering the same consistent and quality user experience in these regions. Hence, improving its web performance in these regions is high on DHgate.com’s agenda. In addition, the deployment of HTTPS and HTTP/2 is indispensable to meet user demands for higher web performance and security, which brings additional challenges to DHgate.com.
DHgate.com regards credible and safe trade online as its service tenet. Threats from cyberattacks leading to data leakage, trade termination, stolen capital, site downtime, and user abandonment are a serious concern for the company that has limited IT resources.
DHgate.com needed to satisfy two requirements to reach its goals:
Meets user requirements for high performance
DHgate has over 4 million buyers from 224 countries and has over 100,000 buyers making online purchases every hour, with an order placed every 3 seconds. In this case, high-performance services are critical to offer a seamless experience to users across devices and networks. Based on the Akamai Intelligent Platform™ , which continuously pulls an caches fresh content onto servers that are close to end users, Akamai's Web Performance Solution helps DHgate.com provide global users with a fast and consistent experience, even during peak traffic. Additionally, Akamai’s Professional Services team can offer 24/7 support, checking and meeting the client’s queries. “Akamai's Web Performance Solution is the most advanced e-commerce acceleration solution,” said Mr. Liu Wentao, operation & maintenance director of DHgate. “During the early contact, Akamai’s experts impressed us with their detailed and professional suggestions, and we believe that Akamai will help us ensure a consistent user experience around the world that will help us to further develop our overseas business.”
Enhance Site Security
Sufficient DNS infrastructure is important to support websites and applications; however, DHgate.com doesn’t have enough DNS servers to avoid a power outage at data centers to combat a DDoS attack. Built on a globally distributed network, Akamai's Cloud Security Solution can work as the main DNS or as a backup to help DHgate.com defend against various attacks without any additional investment in infrastructure. Mr. Liu Wentao, operation & maintenance director of DHgate said, “Our global business development often encounters many network threats. Akamai helps us defend against attacks on layer 3 or layer 4 networks and also protects us from DNS flooding attacks. Their abundant cloud-centric functions enable us to deploy business logic in the cloud, quickly respond to new business demands, and reduce employees’ workload.”
Support HTTPS and HTTP/2
HTTPS and HTTP/2 ensure webpages are stable, can better protect user information, and load pages faster, leading to a great user experience. Mr. Liu Wentao, operation & maintenance director of DHgate said, “With Akamai’s help, after the switch to HTTP/2 and HTTPS, DHgate.com saw a vast improvement to website security, leading to a quicker response rate and better user experience.”
Founded in 2004, DHgate.com is not only China’s first overseas B2B online platform which is not only committed to helping Chinese SME and leading industrial transformation, but also one of the key third-party international e-commerce platforms recommended by the Ministry of Commerce and listed into demonstration units of the E-commerce Entity Management and Certification Center under the Ministry of Industry and Information Technology. At present, DHgate.com boasts over 1.2 million registered domestic suppliers, 10 million buyers, and more than 30 million categories of goods across 224 countries and regions, resulting in 100,000 buyers’ online purchase per hour and one order every 3 seconds.