Akamai helps Pepperfry deliver a secure, fast and consistent user experience on any device, anywhere.

“It’s very important and critical for us to offer not just great products, but also offer a consistent and equally superlative user experience on any device to our customers.”

Sanjay Netrabile , Technology Officer , Pepperfry

The Situation

Pepperfry is India’s leading online furniture and home marketplace with over 2 million customers. Since its launch in 2012, Pepperfry has been offering its customers a wide range of furniture and home merchandize across categories like Furniture, Home Décor, Kitchen & Dining, etc.
Pepperfry’s business model – Managed Marketplace serves as an ideal platform for small and medium businesses to sell their products to millions of discerning customers. Pepperfry currently works with over a thousand partners and offers more than 80,000 products.

Pepperfry’s marketing campaigns have successfully resulted in brand building for the company. With more users getting on its site and as a leading online retailer in a highly competitive market, it became critical for Pepperfry to maintain consistent performance and also secure its site to be successful.

The Goals

  • Protect Brand Image: Knowing that its website is an extension of its brand, it was critical for Pepperfry to have the site available all the time and protect its users.
  • Fast page response time: It required a solution that would minimize the load on the origin server
  • Seamlessly Handle Traffic Surges: Pepperfry needed to deliver the best performance possible for all customers, irrespective of network conditions and spike in traffic

The Results

  • 24/7 protection against security threats
  • Observed around 85 percent offload on origin.
  • Route optimization: Approximately 70% of the time, content was delivered using Akamai’s optimized path rather than BGP Internet path.

Why Akamai?

A proven technology that reduces load on the origin

Be it holiday shopping or flash sales, website performance and availability are critical to an online retailer at any given time in order to build a loyal customer base. With proven competencies, Akamai had the infrastructure and the expertise that offered unmatchable performance results. According to Mr. Netrabile, “In a highly competitive market, unavailability of website will directly impact customer loyalty and revenue. With the help of Akamai, approximately 70 percent of the time content was delivered 2X faster than we could on our own.” In addition, with Akamai, has seen significant improvement in the speed of shopping cart transactions. “Akamai helps us ensure a fast and consistent user experience at all times, even during peak traffic, leading to higher customer satisfaction and increased sales.” said Mr. Netrabile.

Around 85% of Pepperfry content was offloaded to Akamai’s servers which helped Pepperfry substantially save on infrastructure costs. Pepperfry now provides a rich variety of relevant and engaging content and users stay at the website for longer periods of time.

A Clear choice for Security

Customers anticipate a satisfactory shopping experience within the secure parameter. To ensure the optimal security for existing and prospective customers, Pepperfry selected Akamai’s Web Application Firewall solution to block and protect the website against potential online threats. “To provide our customers with the perfect platform we wanted to ensure that it was secure. Customer experience is of utmost importance to us and as a means to assure safety for their personal assets we knew that Akamai’s Cloud Security was the right choice. We knew that Akamai would be able to deliver on the promise of an online experience that is always secure,” said Mr. Netrabile.

About Pepperfry

Pepperfry is India’s leading Furniture and Home products marketplace, offering customers an unparalleled selection of amazingly priced Home products and a consistently great shopping experience. The Pepperfry managed marketplace helps thousands of entrepreneurs and merchants sell to millions of discerning customers across India and the world.

About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit,, or @Akamai on Twitter. You can find our global contact information at