Pepperfry is India’s leading online furniture and home marketplace with over 2 million customers. Since its launch in 2012, Pepperfry has been offering its customers a wide range of furniture and home merchandize across categories like Furniture, Home Décor, Kitchen & Dining, etc.
Pepperfry’s business model – Managed Marketplace serves as an ideal platform for small and medium businesses to sell their products to millions of discerning customers. Pepperfry currently works with over a thousand partners and offers more than 80,000 products.
Pepperfry’s marketing campaigns have successfully resulted in brand building for the company. With more users getting on its site and as a leading online retailer in a highly competitive market, it became critical for Pepperfry to maintain consistent performance and also secure its site to be successful.
Be it holiday shopping or flash sales, website performance and availability are critical to an online retailer at any given time in order to build a loyal customer base. With proven competencies, Akamai had the infrastructure and the expertise that offered unmatchable performance results. According to Mr. Netrabile, “In a highly competitive market, unavailability of website will directly impact customer loyalty and revenue. With the help of Akamai, approximately 70 percent of the time content was delivered 2X faster than we could on our own.” In addition, with Akamai, Pepperfry.com has seen significant improvement in the speed of shopping cart transactions. “Akamai helps us ensure a fast and consistent user experience at all times, even during peak traffic, leading to higher customer satisfaction and increased sales.” said Mr. Netrabile.
Around 85% of Pepperfry content was offloaded to Akamai’s servers which helped Pepperfry substantially save on infrastructure costs. Pepperfry now provides a rich variety of relevant and engaging content and users stay at the website for longer periods of time.
Customers anticipate a satisfactory shopping experience within the secure parameter. To ensure the optimal security for existing and prospective customers, Pepperfry selected Akamai’s Web Application Firewall solution to block and protect the website against potential online threats. “To provide our customers with the perfect platform we wanted to ensure that it was secure. Customer experience is of utmost importance to us and as a means to assure safety for their personal assets we knew that Akamai’s Cloud Security was the right choice. We knew that Akamai would be able to deliver on the promise of an online experience that is always secure,” said Mr. Netrabile.
Pepperfry is India’s leading Furniture and Home products marketplace, offering customers an unparalleled selection of amazingly priced Home products and a consistently great shopping experience. The Pepperfry managed marketplace helps thousands of entrepreneurs and merchants sell to millions of discerning customers across India and the world.