Akamai Innovations Bring the Predictability of Broadcast TV to Online Video
Company’s Solutions Designed to Deliver High-Quality Video at Broadcast Scale with Improved Economics
Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, today outlined how its solution set is designed to help its customers achieve a long-evasive goal: predictable delivery of high-quality online video to broadcast-scale audiences with highly sustainable economics. Traditionally, industry efforts offered a maximum of two out of three of those characteristics. However, Akamai is showing how all three are achievable during a keynote demonstration at its Akamai EDGE 2017 customer conference, taking place October 11th-13th in Las Vegas.
Akamai EDGE demonstrations will showcase new innovations that address rising viewer expectations, including:
Cost-Efficient Content Delivery with Multi-Source Media Distribution
Given the increasing popularity of online video and the appetite for higher quality, including 4K and HDR content, Akamai recently introduced “efficiency” capabilities within its Media Acceleration solution that sets a foundation for quality streaming at scale with sustainable economics. The new functionality enables multi-source distribution of media that addresses congestion on the Internet, helping to ensure viewers securely receive content via the most efficient available source – be it directly from the Akamai Intelligent Platform or a nearby device streaming the same content.
Akamai introduced Media Acceleration this year as a solution to improve the performance of media delivered over the Internet. It is an extension of Akamai’s content delivery capabilities that can be enabled by integrating technology directly into a video application. The result is architected to deliver a consistent, reliable viewing experience for each end user regardless of their circumstances or local network conditions.
Streamlined Integration with Cloud Services
A new feature within Akamai’s services streamlines how customers deliver the best quality experience from the cloud all the way to end users, while minimizing costs related to the use of those cloud services. An open, modular approach makes it easy for customers to work securely with both Akamai and their cloud provider of choice to enable exceptional end-user experiences.
Dynamic Ad Insertion to Preserve Media Business Models
Predictable online ad insertion has been a consistent inhibitor toward full embracement of online video business models. Akamai’s recently announced Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through targeted server-side online advertising while maintaining a TV-level experience for viewers at scale.
Broadcast-Quality Ingestion and Low Latency with liveOrigin Capabilities
Akamai’s Media Services Live provides purpose-built capabilities for reliable, broadcast-quality live streaming. At the 2017 NAB Show earlier this year, Akamai introduced liveOrigin, which included four new capabilities for its Media Services Live solution for delivering 24/7 live/linear online video: broadcast-quality ingestion, low latency, self-healing network and monitoring/reporting. Together, these components are designed to support the same level of quality for live and linear video streaming that is expected of traditional broadcast television.
With these capabilities, Akamai has delivered a broadcast-quality online experiences for significant live events, such as major sports, including a recent event in which more than one-million users streamed concurrently at an average bitrate of 3.5 Tbps. Of note, Akamai has regularly achieved a 100-percent ingest rate for these events.
Analyzing Data on Telemetry from Origin to Viewer to Optimize Experience
Through the Akamai Broadcast Operations Control Center (BOCC) and its Broadcast Operations Support System (BOSS), media analytics tools can provide operational insight and telemetry from origin to viewer for unprecedented control and visibility into video operations and performance. During 2017 alone, the BOCC, with its 24/7, specialized staff of media/networking professionals, has supported more than 500 unique live streaming events for Akamai customers worldwide.
"Just as Akamai pioneered content delivery networks, we have developed an innovative and reliable solution set to deliver online video that meets higher customer expectations and larger audience sizes in a manner that is cost effective to content owners and distributors," said Michael Fay, Vice President, Media Operations and Products at Akamai. "Akamai has delivered many of the world’s largest live streaming events, and we are prepared to help our customers meet the insatiable demand for online video content with our suite of solutions. At Akamai Edge 2017, those solutions, which are being deployed at customers worldwide, are being demonstrated."
Akamai Statement Under the Private Securities Litigation Reform Act
This release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995, including statements about future business plans and opportunities. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, a failure of Akamai's offerings or functionalities to operate as expected, a lack of market acceptance of such service offerings and functionalities, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10- Q, and other documents periodically filed with the SEC.
Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. With the world’s most distributed compute platform — from cloud to edge — we make it easy for customers to develop and run applications, while we keep experiences closer to users and threats farther away. Learn more about Akamai’s security, compute, and delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.