Maximize Revenue and Engagement This Holiday Season

Additional Resources

• Retailers Capitalize on Mobile Experiences to Generate Record Revenue During Black Friday and Cyber Monday
  Mobile devices played a key role during this year's holiday season. During Black Friday, mobile devices accounted for 50% of the traffic to the platform. The increase in conversion rate for mobile devices was significantly higher (71% for Black Friday and 94% for Cyber Monday) as compared to the previous year, while conversion rates for desktops and tablets either remained flat or decreased YoY.

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• Mobile Devices Played a Pivotal Role During Singles' Day
  We, at Akamai, typically see a huge surge in traffic on our platform on Singles' Day, and this year was no exception. Mobile device hits to the Akamai platform increased by 143 percent on iPhones and 132 percent on Android devices.

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• Handling Flash Sales - White Paper
  Major sales events can be great opportunities for online businesses but can also be nightmares if you haven't planned appropriately for them. What aspects of my site's architecture truly impact my customer's online experience and how much do I really need to prepare are two of the common questions we receive from our customers. In this white-paper from Akamai's Global Consulting Services team, we investigate what is really necessary when it comes to preparing for your highest level of traffic, whether it is during Black Friday or a random Tuesday.

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• Feature Toggle and Dark Releases - White Paper
  Typically these types of features aren't thought of as "holiday readiness", but they can (and should be) leveraged as a part of preparing for peak traffic. Ensuring your major sale page(s) or product page(s) are live and available to the right audience at the right time, are paramount to a successful event. In addition, creating a backup online experience if the worst should happen and planning for this unfortunate scenario are both covered in this white-paper from our Global Consulting Services team here at Akamai.

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• The State of Online Retail Report 2017
  We gathered data from 10+ billion online retail user experiences, then analyzed performance metrics for some eye-opening findings around just how much page load time significantly impacts metrics such as conversions and engagement.

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• Don’t Let Bots Challenge Real User Engagement
  Bots aren’t just an IT issue. Get smart about bots by learning about the organizational impacts of unmanaged or blindly blocked bots as well as bot management best practices. Maximize your online performance as well as customer engagement and satisfaction with this webinar, containing insights from Akamai and Frost and Sullivan.

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• Protect Your Users and Your Application
  Malicious traffic is increasing in volume, velocity, and variability. Last year 59% of attacks are sophisticated and multi-vector, DDoS attacks are up 125%, and mega attacks have increased 137%. Ensure your app and infrastructure are protected from attackers and DDoS attacks to avoid downtime and maximize revenues.

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Sources:

1. https://cybersecurityventures.com/cybersecurity-market-report/
2. https://getvoip.com/blog/2017/04/21/the-current-state-of-chatbots-in-2017/
3. https://www.impactbnd.com/blog/6-intriguing-stats-why-you-should-implement-video-marketing