Holiday Readiness

The Peak Traffic Holiday Rush is Here

Prepare to Meet Shopper Expectations

Whether it’s Black Friday in the US, Single’s Day in China, or Diwali in India, peak traffic periods represent the best opportunity to attract customers and maximize revenue.

Shoppers seek secure, personalized and high-performing experiences. Satisfy their expectations and increase the probability of purchase and repeat business. Simultaneously lower bounce rates, increase time spent on the site and generate more page views.

Holiday Readiness Checklist

eGuide: Holiday Readiness Checklist

Webinar Prepare for Peak Traffic

Webinar: Prepare for Peak Traffic

What About Mobile?

Blog: What About Mobile?

Web Performance is User Experience

Infographic: Web Performance is User Experience

The Holiday Shopping Surge is Going Global

Blog: The Holiday Shopping Surge is Going Global
IDC Calls Akamai a Cloud Test Leader

Infographic: A New View of eCommerce

3 Tips to Prepare for Peak Traffic

3 Tips to Prepare for Peak Traffic
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HOW AKAMAI HELPS YOU HANDLE THE HOLIDAY RUSH

Optimize and protect your website so it’s ready for business.

1. Test

Ensure your website is stress tested for peak traffic loads over and above what you projected with CloudTest, Akamai's scalable, global load testing platform. CloudTest provides a comprehensive performance platform for quickly validating and optimizing web and mobile user experience.

Visit CloudTest

2. Secure

Manage bot traffic based on the needs of your business to better engage with your customers, improve your security posture, and control the traffic coming to your website during peak periods and every day.

Visit Bot Manager

3. Optimize

Monitor and fix website and application performance issues, improve user experience, and raise your business to new heights with mPulse. Get detailed performance and advanced error analysis correlated directly to business metrics such as conversions, page views, and revenue.

Visit mPulse

Take a Deeper Dive

INFOGRAPHIC

Shoppers Took Christmas Day Off But Threat Actors Didn’t

Despite traffic lower on Christmas Day, threat actors were active as Total Retail Bot Attacks were nearly 3 times higher than Cyber Monday

View the Infographic
INFOGRAPHIC

Peak Traffic Can Come From Anywhere, At Any Time: Are You Prepared?

The last major global holiday showed the importance of being prepared for peak traffic at all times and to not let your security guard down, ever

View the Infographic
INFOGRAPHIC

Singles' Day 2 Traffic up 124% from 2017

While not as hyped as Singles' Day 1, Singles' Day 2 (12/12) traffic was still up 124% over 2017. Threat actors were still out in force, attacking the United States and United Kingdom and more retail-specific bot attacks than Singles' Day 1 which means online retail sites still need to maintain their security precautions in addition to optimizing user experience.

View the Infographic
INFOGRAPHIC

Cyber Monday mobile shoppers surpassed desktop users for the first time

Mobile shoppers were still out in force on Cyber Monday, surpassing desktop users for the first time. Security attacks were not as prevalent as Black Friday but the importance of securing mobile applications remains high.

View the Infographic
INFOGRAPHIC

Black Friday Performance and Security Global Statistics

Black Friday traffic was significant in the U.S. as forecast but there was also online volume in Europe which shows how Black Friday is becoming a global event. As expected, the high volume of online shoppers brought out the hackers; we saw 485 billion retail bot attacks alone.

View the Infographic
INFOGRAPHIC

Singles’ Day 2018 Performance and Security Facts

Global traffic analysis reveals interesting insights about performance and security that all online retailers should keep in mind.

View the Infographic
INFOGRAPHIC

Diwali 2018 Performance and Security Facts

Analyzing global traffic provided interesting insights for online retailers that emphasizes the need for retailers to secure and optimize their sites for mobile access.

View the Infographic
BLOG

Blog: How Did a Recent U.S. Holiday Impact Online Shopping?

Retail spending on Mother's Day sets the stage for major holidays in 2018. This year, it's predicted that retail spending during Mother's Day will exceed $23 billion. That's a big deal, because Mother's Day spending has, during the last 15 years, exceeded the $23 billion mark on just two occasions.

Read the Blog
BLOG

Mobile matters: How to ready your apps for the holiday shopping spike

While more consumers now shop on smartphones, retailers have a lot of work to do to make mobile shopping easy. Developers must account for the wide variety of mobile hardware and software, take into account how consumers use their phones in stores and ensure easy checkout.

Read the Blog
FEATURED REPORT

State of Online Retail Performance

How does website performance impact online sales? Learn to prepare for peak traffic and revenue opportunities.

Learn More
BLOG

How to drive the best shopping experiences with the right images

There are several key variables that retail marketing and web teams should consider when delivering high-quality images for engaging online shoppers. The quality, format and size of an image must all be considered to ensure that vivid images don't slow page load time.

Read the Blog