Microprocessor Company XMOS Improves Global Website Performance By 249% Leveraging Akamai
Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that XMOS, the leader in event-driven processors™, has experienced significant benefits to its website performance since implementing the Akamai Web Application Accelerator solution at the start of May 2009. In addition to improving website delivery times across its major global geographies by 249%, XMOS has also realized a 44% increase in unique users. The Company has also experienced a significant reduction in latency and a 60% reduction of hits to its origin server.
For XMOS, its website plays a vital role for its business. It not only enables its current and potential global customers to learn more about the company, but also allows customers to buy products via its online store 24/7. The XMOS site also plays a critical role in allowing the company to provide its customers with technical support, deliver the latest releases of its desktop tools to customers, use multimedia to help promote XMOS’s products and technology and provide online tutorials to users.
According to Jason Mayes, Lead Web Development Engineer at XMOS, prior to implementing Akamai Web Application Accelerator, the company used a local hosting provider with no co-location capabilities. As a result, XMOS experienced a number of issues - including slow web page downloads and bandwidth challenges – especially for its users in far-reaching geographies. Mayes added, "A website reflects a company's ethos. A poorly-performing website can lead to a negative reputation. Akamai helps meet the high expectations from customers who are looking for an engaging, fast and reliable online experience."
"Our existing servers only had a 10 Mbit publicly facing connection which did not fare well when we released multimedia and new versions of our desktop tools - both of which are quite large in size. It soon became apparent that several simultaneous users watching videos or downloading our desktop tools would use up a lot of our available bandwidth. We needed a scalable solution to cater to our growing online presence, and the high expectations of customers with increasingly fast broadband connections."
XMOS selected Akamai due to its extensive global presence and its ability to scale efficiently to meet XMOS's growing needs. "Akamai is more than just a CDN," said Mayes. "Akamai provides dynamic acceleration which helps us accelerate the rest of our website, optimizing the routing, transport, and application layers."
In its first month of implementation, Akamai Web Application Accelerator demonstrated considerable website performance enhancements for users throughout XMOS's key geographies, including Europe, North America, Asia Pacific, and Australia, enabling XMOS to benefit from a notable overall improvement to its web page download times of 249%. The most significant of these was Asia Pacific which registered page download times cut from 17.36 seconds to 5.69 seconds. In Australia, users experienced a 72% decrease in their download times, while North America and Europe saw their times reduced by 70% and 65% respectively.
Mayes continued, "With Akamai's support, we were able to launch our new site in June with the confidence that the site would deliver, whether users are accessing it from Chicago or Shanghai. We look forward to working with Akamai as we continue to improve our online experience and applications delivery."
Running on the company's globally-distributed, highly-scalable platform of more than 48,000 deployed servers in over 1,000 networks across 70 countries, Akamai's dynamic mapping system directs user requests for content to an optimal Akamai edge server, depending on their location and transaction type. Through route optimization, Akamai identifies the fastest, most reliable path back to XMOS's data centre in the UK to retrieve dynamic and interactive content.
Malcolm Rowe, Regional Manager for Northern Europe, Akamai, commented, "The problems that XMOS faced are not unique. The simple fact is that the Internet cannot support the performance demands of today's business applications and, as more and more organizations are using the Internet to extend their customer base across the globe, there has been a marked increase in demand for solutions such as Akamai Web Application Accelerator. We are delighted with XMOS’s success and its validation that Akamai's solutions have enabled them to provide a considerably better user experience to worldwide customers and retain its all-important customer base."
XMOS is transforming the way in which electronic products are designed. Its revolutionary event-driven multicore processors make it easy to build systems entirely in software. With XMOS, hardware is software. XMOS offers the fastest route from idea to product, dramatically reducing costs and time to market. XMOS's customers range from students to entrepreneurs to designers in leading electronic brands. To learn more about XMOS solutions, and try out our free development tools, visit www.xmos.com
The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.