A CDN – if it’s doing its job, your customers won’t know it’s there
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January 15, 2018
The internet promised to revolutionise the way we shop – no more queues, no more traffic jams; just what you want, when you want it. And, when digital delivery arrived for entertainment products, like music, videos and games, the opportunity to simplify the process got even bigger. However, without the right infrastructure, vendors can find themselves simply creating online versions of the same problems that they previously had on the high street.
Let’s take the launch of a new video game as an example. Previously, whenever there was a big launch it would be common place to see large queues outside the store entrance with shoppers’ travelling from miles around eager to be the first to get their hands on the new product. With only a limited number of people serving customers, and security procedures to carry out for both the product and the payment and transaction itself, the shop soon fills up, the doorway becomes a bottleneck and queues stretch down the street. This log jam for customers quickly leads to frustration.
With this direct line to the customer, brands now need to be evermore careful that online launches are planned thoughtfully and they ensure they have the right infrastructure in place. So how can brands ensure that they have made the right investments to prepare for success?
*Byline article by Akamai Global Director of Media Industry Strategy Nelson Rodriguez