Big Data Connector Intro

DNSi Big Data Connector

Connect data gathered from Akamai DNS infrastructure with open big data systems or purpose-built applications.

Today’s networks are data driven. Operations teams depend on detailed metrics to evaluate status, health, security, and usage trends. Data is essential for proper planning so that invest- ments deliver the maximum ROI. CSPs are building out Big Data systems as they implement data-driven analytics to make faster decisions and more accurate appraisals of their networks and subscriber requirements. Although massive amounts of data are gathered in most networks, a source that has remained largely untapped is the Domain Name System (DNS) resolvers used by subscribers to discover and access Internet resources.

DNSi Big Data Connector Product Brief

LEVERAGE UNTAPPED DNS DATA

Complement other network data with subscriber and content-centric DNS data to get a richer view of network and aggregate subscriber activity.

REFINE CAPACITY PLANNING

Associate traffic with applications like video streaming, gaming, or even IoT as it becomes more widespread, and combine DNS data with other data like bandwidth usage to understand capacity trends.

IMPROVE CROSS-SELL AND UPSELL

Accelerate marketing efforts with evidence-based messaging that reflects actual trends and preferences observed in real-time DNS data.

DRIVE SERVICE ADOPTION

Derive real-time insights into aggregate subscriber behaviors such as app usage, media consumption, and content preferences, to tailor campaigns for driving adoption of new services or bundles.

DEPLOY QUICKLY

Minimize the burden on operations and IT staff with an architected system designed exclusively for provider networks, and pre-built integrations for Hadoop and Splunk.

SCALE TO VERY LARGE NETWORKS

Utilize a tightly integrated data pipeline to transport and manage massive amounts of real-time DNS data.

LOWER CAPEX AND OPEX

Eliminate costly network-layer solutions that rely on taps and/or other dedicated equipment that lacks an integrated data pipeline.

LOWER TRANSPORT COSTS

Take advantage of built-in data compression (up to 80%) and filtering to reduce data volume and associated bandwidth costs.

STRENGTHEN NETWORK SECURITY

Correlate subscriber infections and unwanted activity identified with DNS with other indicators of compromise (IOC) even when subscribers connect to, and transit, different access technologies (fixed, mobile, Wi-Fi, etc.).

ENHANCE CUSTOMER SATISFACTION

Match Internet usage habits and trends with service-level data to drive proactive outreach for support, upgrade offers, promotions, discounts, or other programs.

FULFILL LEGAL REQUIREMENTS

Provide data to law enforcement or regulatory agencies on demand.