Convert Insights, Inc. provides leading A/B and multivariate testing software for enterprises and e-commerce agencies. Due to the simple code, deep integrations with major e-commerce platforms, and analytics tools provided by Convert.com, companies can test large groups of landing pages risk free in order to optimize online conversion. Every month, the company’s Convert Experiment tools handle billions of website requests for thousands of client websites.
While Convert.com had used a cloud-based hosting provider and CDN since 2012, it found that page load times were not as fast or consistent as it wanted. Ensuring optimal website performance was critical as the company saw more and more enterprises using its tools. To maintain its leadership position, Convert.com proactively pursued a solution to the technical issues – namely website performance and scalability – that accompany fast, global growth. Convert.com wanted to provide a seamless user experience for its clients and satisfy the demanding expectations of enterprises. “We know that by improving page load time by up to three seconds, we can improve our clients’ conversion rate up to 7%. Even a 1-2% higher conversion rate can add up to over a billion dollars due to the volume of sites we serve. With that in mind, we decided to find a way to improve performance before it became an issue,” explains Dennis van der Heijden, CEO and Founder of Convert.com.
Choosing a Committed Partner Because it felt positive about its website hosting provider in general, Convert.com chose to keep the majority of its online infrastructure with the service. However, it felt the vendor’s CDN service was unable to deliver web pages fast enough, so it looked for another provider. As van der Heijden explains, “Akamai was the most attractive option available because of the company’s excellent track record improving the performance of other websites, making it an easy decision.” Convert.com also appreciated Akamai’s commitment to pursuing a clean-energy roadmap and being transparent about its energy usage. “Akamai is aligned with our business goals and sustainability philosophy in a way that the other vendor was not,” continues Claudiu Rogoveanu, co-founder and CTO of Convert.com. Within two weeks, Convert.com was live on the Akamai Intelligent PlatformTM, using Akamai Web Performance Solutions and Content Targeting.