Convert.com

Convert Insights, Inc. provides leading A/B and multivariate testing software for enterprises and e-commerce agencies

"Because Akamai enables us to guarantee our clients faster performance, we can focus on developing more and better solutions to further solidify our market-leading position."

Dennis van der Heijden , CEO , Covert.com

The Situation

Convert Insights, Inc. provides leading A/B and multivariate testing software for enterprises and e-commerce agencies. Due to the simple code, deep integrations with major e-commerce platforms, and analytics tools provided by Convert.com, companies can test large groups of landing pages risk free in order to optimize online conversion. Every month, the company’s Convert Experiment tools handle billions of website requests for thousands of client websites.

The Challenge

While Convert.com had used a cloud-based hosting provider and CDN since 2012, it found that page load times were not as fast or consistent as it wanted. Ensuring optimal website performance was critical as the company saw more and more enterprises using its tools. To maintain its leadership position, Convert.com proactively pursued a solution to the technical issues – namely website performance and scalability – that accompany fast, global growth. Convert.com wanted to provide a seamless user experience for its clients and satisfy the demanding expectations of enterprises. “We know that by improving page load time by up to three seconds, we can improve our clients’ conversion rate up to 7%. Even a 1-2% higher conversion rate can add up to over a billion dollars due to the volume of sites we serve. With that in mind, we decided to find a way to improve performance before it became an issue,” explains Dennis van der Heijden, CEO and Founder of Convert.com.

The Goals

  • Improve site performance. Convert.com did not want its enterprise and agency clients around the globe to experience any delays in testing their landing pages.
  • Minimize energy consumption. Convert.com is very conscientious about its impact on the world and wants to minimize its carbon footprint as much as possible.

Why Akamai

Choosing a Committed Partner Because it felt positive about its website hosting provider in general, Convert.com chose to keep the majority of its online infrastructure with the service. However, it felt the vendor’s CDN service was unable to deliver web pages fast enough, so it looked for another provider. As van der Heijden explains, “Akamai was the most attractive option available because of the company’s excellent track record improving the performance of other websites, making it an easy decision.” Convert.com also appreciated Akamai’s commitment to pursuing a clean-energy roadmap and being transparent about its energy usage. “Akamai is aligned with our business goals and sustainability philosophy in a way that the other vendor was not,” continues Claudiu Rogoveanu, co-founder and CTO of Convert.com. Within two weeks, Convert.com was live on the Akamai Intelligent PlatformTM, using Akamai Web Performance Solutions and Content Targeting.

About Convert.com

Convert.com is the leading A/B & Multivariate testing software for enterprise and e-commerce agencies. Its flagship product, Convert Experiments™, is a one-code installation solution that provides risk-free testing of large groups of landing pages through deep integrations with major e-commerce platforms and analytics tools. The solution allows for full control over every aspect of a test with features such as minimum and maximum test durations, manual and automatic variation controls, as well as historical insights into stoppage of test variations. Agency-friendly features include unlimited projects and client accounts, multi-domain testing and tracking, development tools for jQuery, JavaScript, and CSS. Convert.com is headquartered in Walnut, CA with offices in Mexico and Romania. More information is available at www.convert.com.

About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps, and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access, and video delivery solutions is supported by unmatched customer service, analytics, and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit www.akamai.com, blogs.akamai.com, or @Akamai on Twitter. You can find our global contact information at www.akamai.com/locations.