Akamai Enables Travelguru to Further Optimize Site Performance
Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that it is helping Travelguru to accelerate the site performance of its mission-critical travel web site. Since implementing Akamai’s Dynamic Site Accelerator, Travelguru has experienced a significant improvement in site performance of over 200%, which has positively influenced its conversion rates and revenue.
Travelguru, India's largest hotel network, offers users access to more than 4,000 hotels in India and more than 72,000 hotels worldwide. It is crucial for Travelguru to have an infrastructure that can scale to support the increasing user demand for a high performance search application engine and a fast, reliable e-commerce experience. Leveraging Akamai's Dynamic Site Accelerator services, Travelguru can enjoy improved performance, scalability, and availability for the highest possible number of visitors without weighing down its web site's infrastructure.
"Being a leader in the travel industry in India, we have always strived to provide the most innovative and differentiated suite of services for our customers. With Akamai, we are able to drastically improve our conversion rates and revenue by accelerating the speed and performance of our site, and users keep coming back when searching for their travels," said Ankur Agrawal, vice president, technology at Travelguru. "Akamai provides us with a complete e-business solution that addresses our requirements for significant performance improvement of critical web, search and e-commerce applications. Leveraging Akamai’s Dynamic Site Accelerator, we have offloaded more than 75 percent of our traffic to the Akamai platform."
Prior to using Akamai, performance reports showed that Travelguru's web site page load times were affected during peak shopping periods. After going live with Akamai, Travelguru's web site page load times were improved by more than 200%.
"Travelguru has always provided Indian customers with a wealth of online options for arranging travel accommodations, and consumers have come to expect the best experience while searching and shopping on their portal," said Brad Rinklin, vice president of global marketing, Akamai Technologies. "Akamai is a leader in accelerating transactions and enabling fast online application response times for travel websites. From increasing look-to-book ratios to online revenues, Akamai has a complete suite of solutions that help travel companies fulfill their needs, ensuring reservation sites are always available to customers."
Akamai's Dynamic Site Accelerator solution is designed to help accelerate the delivery of dynamic, rich interactive content and meet today's consumer expectations for a fast-loading, always available site, regardless of the number of images, amount of dynamically generated content or Internet conditions. The Dynamic Site Accelerator solution is built on Akamai's globally distributed platform the most pervasive platform for content delivery and Web site acceleration, comprising more than 36,000 servers in 70 countries within nearly 1,000 networks. Akamai's Dynamic Site Accelerator solution gives performance that is up to five times faster than on original web infrastructure.
Travelguru - India's largest hotel network - offers access to over 4000 hotels in India and over 72,000 hotels worldwide. It offers travelers the opportunity to plan and purchase their travel in a transparent, easy and customizable manner with instant bookings and confirmations. Strategic partnerships and deep supplier relationships give Travelguru the edge as an aggregator of travel services. With over 35000 user reviews (India's largest collection of reviews), Google maps for finding hotels and several other features to enhance user experience, Travelguru has been India's preferred destination for booking hotels. In December, 2007 Travelguru fully acquired Desiya.com - a company focused on hotel aggregation, distribution and technology to further strengthen the leadership position in hotel distribution. Travelguru 'hotel gurus' guide you to the most convenient place to stay including rates, amenities, landmarks and so on across India. It promotes properties from budget to luxury, single room to serviced apartment, business accommodation to leisure houseboat. www.travelguru.com
The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.