Travel Businesses Turn To Akamai To Support Consumer Demand For Fast Online Searching Of Lodging/Airline Options
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today announced at the Travel Distribution Executive Conference'07 that its services are powering many of the leading travel, airline and hotel brands around the world to support increased demand from online consumers for a fast and reliable Web experience. Today, more than 100 companies in the travel business rely on Akamai to accelerate their mission-critical travel applications and portals to drive higher revenue and ensure customer loyalty.
Akamai also announced today the results of a recent study* conducted in collaboration with Babson College, one of the nation's leading schools of business. With roughly 80 percent of all travel reservations now secured via the Internet, the Babson study evaluated key factors that are driving consumers' selection of online travel sites. One of the study's findings concluded that one-third of travel consumers abandoned their online search after waiting for more than four seconds for their results to load.
"There is a wealth of competing options online when arranging for travel, and consumers have come to expect responsive performance, or they’ll simply take their business elsewhere," said Brad Rinklin, vice president of marketing, Akamai Technologies. "Akamai is a leader in accelerating transactions and enabling fast online application response times for travel Websites. From increasing 'look-to-book' ratios and ultimately online revenues, Akamai has a complete suite of solutions that help travel companies fulfill their needs, ensuring reservation sites are always available so that customers keep coming back."
Akamai's Dynamic Site Accelerator and Web Application Accelerator solutions for travel and hotel companies provide a predictable, high-quality and secure end-user experience that measurably improves conversion rates, reduces infrastructure costs and helps these companies to build loyalty with their customers.
"Being a leader in the hotel industry, we have to ensure that our distribution systems perform flawlessly for travelers all around the world, regardless of any unexpected traffic demands," said Bryson Koehler, Vice President, Global Distribution Technology, Intercontinental Hotels Group. "Akamai provides us with a complete e-business solution that addresses our requirements for 100 percent availability of critical Web, Voice and Web Service applications, massive reach to support worldwide customer demands, and the use of an extended infrastructure to support widely varying traffic on demand."
"Pegasus has experienced success in working with Akamai to provide fast performance, reduced latency and increased application efficiency of our industry leading Online Distribution Database (ODD)," said Steve Lapekas, Chief Technology Officer, Pegasus, a leading provider of reservation and distribution technology. "Leveraging Akamai's Web Application Accelerator will further allow us to increase speed and availability, while reducing infrastructure load and increasing SaaS application adoption of our next-generation travel reservation platform."
Leveraging Akamai's solutions, travel companies can optimize their online transactions while compensating for infrastructure weaknesses that can take down the reservation and ticketing systems. Travel Web sites, supported by Akamai's solutions, deliver significantly faster page and application download times while increasing the quality of the customers’ Web experience. Akamai's travel customers are enabled to do this by relying on the company's uptime service level guarantee.
Akamai® is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any unexpected difficulty in closing our financial books for the quarter and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
*Survey methodology ,
Babson College designed and fielded a survey to a randomly selected group of online travel consumers and the survey was conducted for six weeks in the summer of 2007. Respondents were asked approximately 15 questions about their online travel behaviors and preferences. Respondents received an e-mail to participate in the survey.