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The Magic of 'What If': The Next Big Leap in Innovation Is Coming

Theresa Lanowitz

Written by

Theresa Lanowitz, AT&T Cybersecurity

December 02, 2021

Theresa Lanowitz is a proven global influencer, and speaks on trends and emerging technology poised to help today’s enterprise organizations flourish. Theresa is currently the head of evangelism at AT&T Business — Cybersecurity. Prior to joining AT&T, Theresa was an industry analyst with boutique analyst firm voke and Gartner. While at Gartner, Theresa spearheaded the application quality ecosystem, championed application security technology, and created the successful Application Development conference. As a product manager at Borland International Software, Theresa launched the iconic Java integrated development environment JBuilder. While at Sun Microsystems, Theresa led strategic marketing for the Jini project — a precursor to the Internet of Things (IoT). Theresa’s professional career began with McDonnell Douglas, where she was a software developer on the C-17 military transport plane and held a U.S. Department of Defense Top Secret security clearance. Theresa holds a Bachelor of Science in Computer Science from the University of Pittsburgh.

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In 1962, futurist Arthur C. Clarke famously wrote “any sufficiently advanced technology is indistinguishable from magic.”

And indeed, in the nearly 60 years since Clarke made this statement, we have witnessed giant leaps in technology that initially may have seemed, well, like magic. Think about these technologies and how upon first blush the general response would be “it’s magic”:

  • Landing a man on the moon and returning him safely to Earth in 1969 — one of the greatest engineering feats of mankind

  • Making the first cellular phone call in 1973 in the middle of a New York City street

  • Browsing the World Wide Web through the first browser in 1990 and connecting billions of people from around the world on the internet

These technologies had a profound impact on science and society. It is safe to say that in the case of all of these technologies, at the core, the concepts of innovation, aspiration, and inspiration played a big part: 

  • Innovation in seeing a different way of doing things and using available technology to assemble the pieces or to create altogether new technology to enable the dream 

  • Aspiration by the engineers and scientists to propel humanity to the next level

  • Inspiration in showing the world a new or different way of thinking and doing 

We are certainly in a time of new innovation, with the world waiting to be inspired, and aspiring creators and inventors constantly pushing the boundaries of technology and asking the persistent question of “what if.”

A digital way of life is unfolding before our very eyes with everything from new ways of shopping, learning, working, exploring, entertaining, communicating, traveling, investing, creating, and interacting. We are living in a digital world that we want to be as safe, secure, and comfortable as our physical world.

Are you ready for the next big leap in innovation powered by aspiration and inspiration? Let Akamai and AT&T show you how we make it possible.

For more information about AT&T Cybersecurity and Akamai, visit us at cybersecurity.att.com and akamai.com/lifeonline.

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Theresa Lanowitz

Written by

Theresa Lanowitz, AT&T Cybersecurity

December 02, 2021

Theresa Lanowitz is a proven global influencer, and speaks on trends and emerging technology poised to help today’s enterprise organizations flourish. Theresa is currently the head of evangelism at AT&T Business — Cybersecurity. Prior to joining AT&T, Theresa was an industry analyst with boutique analyst firm voke and Gartner. While at Gartner, Theresa spearheaded the application quality ecosystem, championed application security technology, and created the successful Application Development conference. As a product manager at Borland International Software, Theresa launched the iconic Java integrated development environment JBuilder. While at Sun Microsystems, Theresa led strategic marketing for the Jini project — a precursor to the Internet of Things (IoT). Theresa’s professional career began with McDonnell Douglas, where she was a software developer on the C-17 military transport plane and held a U.S. Department of Defense Top Secret security clearance. Theresa holds a Bachelor of Science in Computer Science from the University of Pittsburgh.