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Gymgrossisten.com is the Nordic region’s leading online store in training and dietary supplements. Here, athletes find high-quality supplements and sports products.
The company has developed strongly since its inception in 1996. Its operations are divided into two parts: Internet sales, and franchise stores and retailers. Gymgrossisten.com is strictly an online retail company — all sales are via the company’s website, which started in 1998. The website contains detailed information about the various products that are offered, and the company works daily to update its various customer offers.
The development from having been a small individual company to becoming the largest in the Nordic region within its niche has attracted attention in the business world, and its growth meant that Gymgrossisten was several times named one of Sweden’s most successful companies by Veckans Affärer and named Gasell company by Dagens Industri.
Gymgrossisten.com is one of the world’s largest companies in the sale of performance-enhancing food supplements to end consumers, which makes the company an attractive partner for the suppliers and helps to keep prices down for the final consumers. Gymgrossisten continues to focus on a strong customer offering with respect to price and quality.
Growth for Gymgrossisten has largely been generated through strong customer offers in terms of price, product, and delivery, but also from acquisitions and geographical expansion. In 2007, it acquired Bodystore.com, one of Sweden’s leading e-retailers in health food and natural skin care. Later that year, Gymgrossisten started its internationalization and established in Finland. The company is now balanced in Sweden, Finland, Norway, and Denmark.