UK enterprises are moving beyond AI experimentation and focusing on customer-facing applications that deliver measurable business impact. A new Forrester Consulting study, commissioned by Akamai, shows that:
- 80% of UK respondents report increased revenue from AI initiatives when applied to use cases like personalised recommendations and automated customer service.
- 78% measure AI success through improved customer experience.
- 57% are concerned that poorly implemented AI could harm CX, highlighting why UK leaders are combining innovation with strong governance, reliable infrastructure, and trusted technology partners.
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