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Unique Mobile Optimizations, Faster Performance, and Greater Visibility and Control Hallmarks of Latest Akamai Web Experience Solutions Technology
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimizing and securing online content and business applications, today unveiled several important enhancements to the company's flagship web experience solutions designed to intelligently maximize site and application performance.
As users continue to demand ever more mobile, personalized and dynamic web experiences, organizations of all types must rethink how to best deliver the most compelling content and applications. In addition, device proliferation, emphasis on mobility and other industry trends have forced both online businesses and enterprises to face new situational performance challenges, as represented by industry trends including responsive web design and "bring-your-own-device" (BYOD).
Organizations such as MandM Direct, one of the UK's largest online fashion retailers, have turned to Akamai to help them address the challenges of delivering an exceptional user experience, independent of the situation.
"The key business benefit of Akamai's web experience solutions is what they enable, not just what they deliver. For example, the page load performance improvements delivered by Akamai Ion allowed us to implement a single, fully responsive, website design that serves mobiles, tablets and PC's rather than needing to deliver specific bespoke sites targeted at the individual device types," explained Graham Benson, IT director, MandM Direct. "As a retailer, having a single site that is device-agnostic ensures a consistent user experience irrespective of the access device that the consumer chooses to use. This is very important to us. And from a marketing perspective, it increases business agility by reducing the maintenance and development windows. A single site is quicker, cheaper and easier to build/maintain than three separate ones. Finally, the implementation of the Akamai FEO technology toolset has meant that our internal IT team does not need to become browser optimization experts. Instead, they can concentrate on the site's functional components, safe in the knowledge that Akamai will take care of the performance elements of the site."
Akamai has brought to market several innovative capabilities intended to help customers overcome mobile, network and browser limitations that can hinder customer engagement and negatively impact business productivity. Further, new Akamai reports and tools provide greater visibility for companies looking to gain increased control over web site optimization and application performance. Customers already using Akamai web experience and enterprise solutions can access these capabilities immediately.
Representing the second set of upgrades to Akamai's web experience solutions rolled out this year, these new capabilities deliver the following new functionalities for customers looking to get the most out of their investment with the Akamai Intelligent Platform™:
"Increasingly, our customers' users are demanding a near instant web experience," said Mike Afergan, senior vice president and general manager, Web Experience Business Unit, Akamai. "What's more, our customers are looking to improve their control and visibility. It is our mission to bring to market the web experience solutions that will help our customers realize their goals in today's fast moving environment. With these exciting new capabilities, we believe we are doing just that. We are excited to see what our customers and partners will do with these powerful tools."
Akamai® is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.