XITE Music Video Platform Amplifies Entertainment with Akamai's Help
With so many people around the globe seeking socially distanced fun and solace, at-home entertainment has never been more important. XITE aims to offer the best music video experience in the world. Akamai is delighted that this exciting, interactive video platform chose to work with us to provide high-quality, secure online video, which enables XITE to deliver on the experience its fans have come to love.
Whether you want to immerse yourself in visual storytelling, work out to high-energy videos, tune into a classical masterpiece, or simply keep the little ones distracted, XITE has it all. Founded in the Netherlands, the platform offers up to 100 channels featuring new music videos from chart-topping artists like Dua Lipa and Bruno Mars. But it's not just the variety of content that makes XITE so special. The company has revolutionized the way audiences experience music videos by allowing viewers to search and skip through its entire catalog, enjoy channels curated by its team of music experts, and create their own channels using the unique Mixer feature.
Since the onset of the pandemic, the size of the global music streaming market has grown exponentially. According to Grand View Research, this trend is likely to continue. The music streaming market is predicted to have a compound annual growth rate of 17.8% from 2020 to 2027. Additionally, growth has been driven by the increased use of smartphones, 5G streaming, and augmented and virtual realities. This gives companies like XITE a fantastic opportunity.
More than 100 million households across Europe and North America access XITE through linear networks, interactive TV apps, and on-demand streaming services. With such a wide range of continuously variable transmission platforms and devices across many locations, seamless media delivery is key. But don't just take our word for it:
"The Akamai platform offers us a lot of advanced options to ensure our users receive the best experience, and it's built in such a way that we can easily test drive new configurations and validate their impact before rolling them out to our entire user base," said Niels Daalhuizen, Chief Product Officer at XITE. "We've been very impressed by the proactive attitude of Akamai engineers who advise on optimal settings or solutions. Migrating our production traffic to Akamai has been a breeze; we were able to achieve this transparently in record time, and during our peak traffic period."
Click here to learn more about XITE.