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The Forrester Customer-Obsessed Identity and Access Management Operating Model

Learn how CIAM can improve your business’s reputation, sales, and profitability

Being customer obsessed creates advantage and resiliency in times of change or difficulty. This is especially true for customer identity and access management (CIAM).

This new report from Forrester Research provides research and guidance to security and risk (S&R) professionals to implement Forrester’s customer-obsessed IAM operating model. You’ll learn about:

  • Why maintaining low friction in CIAM processes is essential
  • The need for a single customer identity to generate loyalty
  • The importance of A/B testing with CIAM into more lucrative targets during the pandemic lockdowns
  • Key operating levers to promote a culture of customer obsession, and more

Download this complimentary report from Forrester Research to revitalize your customer identity management strategy.*

*Available in English only